OPERATIONAL HISTORY
A classified archive of successful campaigns, crisis resolutions, and market dominance operations executed for the world's leading technology organizations.
Mission Objective
Driving brand visibility and thought leadership for this privacy-first cybersecurity leader through a mix of high-impact earned media and strategic corporate announcements.
Key Outcomes
Mission Objective
Platform-agnostic Web3 entertainment technology company offering brands, celebrities, artists, and IP collectors the ability to enhance, promote, license, and sell their work.
Key Outcomes
Mission Objective
Managed global communications for the world's second-largest domain registry, overseeing the launch of 20+ new TLDs and the historic .AU transition.
Key Outcomes
"Alan worked with me for 5 years as my corporate communications director at Afilias, handling everything from industry monitoring to releases to special press events. His deep experience and calm professionalism helped us avoid several potential difficulties. His experience in the security space was especially helpful, and his contact list is seemingly inexhaustible. Importantly, Alan would take on every job, no matter how small or large; we had a one person PR team and Alan took care of everything. He is even a great photographer! Alan is a dedicated professional who is great to work with and committed to "doing it right." I highly recommend him."
Mission Objective
Re-launched solutions to key media and secured positive coverage to rebuild relations and drive consumer interest.
Key Outcomes
"I have been impressed that Alan gets results beyond what I'd have imagined possible. He has an excellent contact list of friends in media and industry."
Mission Objective
Managed global PR for major product launches and crisis communications, significantly expanding market presence and media footprint.
Key Outcomes
"While at Trend Micro, he spearheaded a new press outreach strategy that far exceeded expectations by landing numerous top-tier outlets like Fox Business, Washington Post, and The New Yorker which resulted in a total of nearly two million media impressions across multiple outlets."
Mission Objective
Managed communication strategies for Trustworthy Computing, Security Development Lifecycle (SDL), and Microsoft Security Response Center (MSRC).
Key Outcomes
"Alan and his team launched several communications initiatives that enabled us to build the reputation and adoption of the SDL across the industry... Alan was a great partner and a real communications professional."
Mission Objective
Developed and executed comprehensive public relations plans to penetrate targeted markets and drive growth for this anti-malware solutions developer.
Key Outcomes
"From raffling off the cartoon sign that freaked out Boston to effectively representing major vendors like Acronis, Trend Micro, and Microsoft, I can’t picture a security conference without Alan Wallace. Alan brought then-unknown Panda Software to my attention; the company has since become a major player. When Alan calls with a tip or a question, I pay attention."
Mission Objective
Supervised US Public Relations activities, dramatically improving brand awareness and driving substantial growth in product reviews and web traffic.
Key Outcomes
"Panda had no presence or mindshare in the US before Alan's excellent work bringing it to the attention of the US trade press."
Mission Objective
During tenure, became rated #1 by Arbitron as the largest Internet streaming network with more than 10 million monthly listener hours.
Key Outcomes
"Alan is one of the best (if not the best) marketing and public relations executives in any technology company."
iAgency
CEO and Co-Founder
1995 - 2000
Mission Objective
Led communications for one of the first digital agencies, securing recognition as a Top 50 Internet Industry Executive.