FASTER INTEL.
SHARPER PITCHES.
AI does not replace judgment in PR - it removes the lag between a story breaking and a pitch landing. We use AI-assisted monitoring and CRM workflows to surface opportunities in hours, not days.
Below is how the workflow actually operates, the tools we use, and a representative sample of what a weekly media intelligence brief looks like.
HOW THE WORKFLOW OPERATES
Five steps from raw signal to placed story. Each step is documented and repeatable across clients.
Signal Capture
500+ RSS feeds, Google Alerts, and CISA/FBI advisories monitored daily. Filtered by client keyword sets.
Triage
AI-assisted relevance scoring surfaces the top 10-15 items. Human review removes noise and false positives.
Angle Development
Each item is mapped to a client's product, exec, or case study. Pitch angle drafted with supporting proof points.
Journalist Match
Nimble CRM surfaces the right contact based on beat, recent coverage, and relationship history.
Pitch + Track
Pitch sent, response tracked in CRM. Follow-up cadence logged. Coverage clipped and reported.
SAMPLE MEDIA INTELLIGENCE BRIEF
Representative output - format and depth of a weekly client brief
CISA warns of actively exploited vulnerabilities in industrial control systems
Pitch angle: RunSafe Security's binary hardening applies at the firmware layer - no source code required, no recompile. Directly addresses ICS/OT environments where patching is operationally impossible.
Dark Reading editor seeking expert sources on AI-generated phishing at scale
Pitch window open. Resecurity angle: threat actor attribution data shows nation-state groups adopting LLM-generated lures since Q3 2024. Exec quote available from Gene Yoo. Response deadline: 48 hours.
Malwarebytes parent RealDefense launches new consumer privacy bundle
Monitor coverage tone and reviewer framing. Counter-narrative opportunity: RealDefense's iolo and HMA brands address distinct use cases - position as complementary, not competing. Watch for review embargo lift date.
Full brief includes: journalist contact, outlet traffic rank, pitch draft, follow-up timeline, and competitive context.
TOOLS WE ACTUALLY USE
No black-box platform. The stack is transparent, auditable, and built around tools that integrate with your existing workflow.
Google Alerts + RSS
Real-time keyword monitoring across 500+ cybersecurity sources
Feedly / Inoreader
Curated feed aggregation across threat intel, industry, and trade press
SimilarWeb
Outlet traffic verification - confirm reach before pitching
AI-assisted drafting
Press release drafts, pitch variations, exec quote refinement - all human-reviewed before send
RESULTS FROM THE FIELD
AI-assisted monitoring contributed directly to these outcomes. The tools surface the opportunity; the strategy and relationships close it.
Panda Security - brand ranking moved from #12 to #4 in the security industry
Trend Micro - threat research story pitched and placed within 48 hours of signal detection
Current clients: RealDefense, Resecurity, RunSafe Security, Nimble CRM - no trade-only coverage