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Live365

VP of Marketing / SVP of Corporate Communications & Marketing
Foster City, CA

During my tenure, Live365 became rated #1 by Arbitron as the largest Internet streaming network with more than 10 million monthly listener hours. Through innovative proprietary technology, users are able to create a one-of-a-kind personal station to broadcast worldwide. Live365's tools (including Meetings365 & Studio365) and network enable traditional radio stations, record companies, and government, city, and civic community groups with an easy solution to stream audio over the Internet.

Key Results & Achievements

Pioneering webcaster Achieved #1 Internet Radio Network 10/2001 (Arbitron).

Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA, features included: Business 2.0, Forbes, Time and ON Magazine, and trade press.

Averaged 100+ articles per month including TV, radio, and print.

Effectively managed pr crisis during the company's July 2001, layoffs; i.e. former employee sent a mass email incorrectly stating that the company had lost funding and was closing.

Supervised multiple PR agencies, managing all conferences and events including Internet World, Streaming Media, Jupiter, NAB, and Showstoppers.

Speaker at conferences including Internet World, CES, NAB, and Streaming Media.

Developed the first Wireless Internet Radio and the first PocketPC streaming MP3 software.

Created and managed department budget & PR plans.

Quickly exceeded the company's previous PR results delivered by two PR firms from 20 monthly stories to well over 100 monthly media breaks.

Reduced marketing expenses by $20,000 per month, while also dramatically increasing company awareness and site traffic.

Created and managed marketing budget, staff of ten, and agency and marketing relationships.

Endorsements

Quote

"I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company."

John Jeffrey

General Counsel & Secretary @ ICANN

LinkedIn
Quote

"I had the extreme pleasure of working with Alan Wallace on at least two occasions. First, Alan Wallace served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry. In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker."

Kris Kosach

Music Journalist • Entertainment Reporter Comcast

LinkedIn
Quote

"Alan Wallace is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose."

Jon Potter

Public and Government Affairs, Communications

LinkedIn

Media Coverage

Press coverage and editorial mentions from major publications highlighting Live365's innovation and impact in the industry.

Quote

"Just as Geocities pioneered the idea of providing free space for home pages, Live365 gives members everything they need to broadcast a station. And, of course, it's free."

The Wall Street Journal

3/6/00

Quote

"For now, Internet radio is like a great frontier, inviting all those who dare to stake a claim…. Feeling really adventurous? Click on Live365.com….and start your own radio station."

Philadelphia Inquirer

4/26/00

Quote

"Don't listen to the radio; make radio. Live365.com lets you host your own Internet show via MP3 streams. It's free, and 100 friends can tune in."

US Weekly

4/11/00

Quote

"Live365.com is a musicians dream, offering opportunities for self-promotion previously unheard of…..One word of warning: Live365.com is as addictive as crack, and like the famous street drug, can lead to job-loss if indulged in too often. Of course, that leaves more time for live broadcasts, so who really cares?"

Guitar World

5/00

Quote

"Not to be ignored, Live365.com offers an online service in which users can act as program managers and create their own virtual stations. Most of the 2,500 channels built so far are music-oriented; the remainder, talk shows and news operations. Who knows? Maybe Live365.com will produce the next Kevin Cook or Sam Donaldson."

Forbes.com

Quote

"Without a server of your own your broadcast isn't going to be so broad. Live365.com is like a massive antenna that amplifies your signal so that hundreds of people can listen at once."

BPM Culture

Quote

"Who knew your computer could be a jukebox? This cyber radio station, which allows users to choose from hundreds of playlists, has songs from every possible genre – from rap to swing to classical. Don't know where to start? A four song rating system ca help you out."

Teen People

3/30/00

Press Releases

Official announcements and communications distributed through major news wire services, documenting Live365's product launches, partnerships, security advisories, and company milestones.

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Electronic Frontier Foundation Debuts “Radio EFF” On Live365
10/23/2001

Foster City, CA – (October 23, 2001) - EFF - The Electronic Frontier Foundation has launched Radio EFF on Live365.  Radio EFF uses audio programming to help people better understand how technologies and laws interact, impacting everyone’s f...

Live365 Promotes Salvatore J. Meola To Chief Development Officer
09/11/2001

FOSTER CITY, CA  (September 11, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced today the promotion of Salvatore J. Meola to Chief Development Officer from Senior Vice President of Engineering.&n...

Live365 Introduces “IP-Based Geo-Targeting” For Delivery Of Localized Advertising and Content
09/07/2001

NEW ORLEANS, LA (Sept. 07, 2001) – Today at the NAB XStream conference in New Orleans, Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced its introduction of “IP-based Geo-Targeting” for advertisers and broadcas...

Live365 Announces New Professional Streaming Services Fees
09/04/2001

LIVE365 ANNOUNCES NEW PROFESSIONAL Streaming Services FEES FOSTER CITY, CA (Sept. 04, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, announces new pricing for its professional streaming services to be introdu...

Live365 Launches Meetings365 Service to Stream Live Meetings and Archives
08/06/2001

LIVE365 LAUNCHES MEETINGS365 Service TO Stream LIVE MEETINGS AND ARCHIVES CITY OF BURLINGAME, CA FIRST TO USE THIS INNOVATIVE SERVICE FOSTER CITY, CA (August 6, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, ...

Live365 Wins 2001 Webby Award For The People’s Voice “Best Music Site”
07/19/2001

Distinguished Honor Indicative of Live365’s Explosive Growth in 2001 FOSTER CITY, CA, July 19, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 40,000 Internet radio stations, received the “People’s...

LIVE365 WINS 2001 WEBBY AWARD FOR THE PEOPLE’S VOICE “BEST MUSIC SITE”
07/19/2001

Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 40,000 Internet radio stations, received the “People’s Choice” Webby Award for Best Music Site last night during the International Academy of Digital Arts & Scie...

Live365 Launches Innovative and Easy-To-Use Start365 Technology For Pre-Tuning Favorite Live365 Internet Radio Stations
06/28/2001

FOSTER CITY, CA (June 28, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 38,000 Internet radio stations, today launched their exclusive Start365 technology, enabling users to easily access their pre-t...

LIVE365 LAUNCHES SUGAR RAY RADIO
06/28/2001

Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 38,000 Internet radio stations, today announced the launch of Sugar Ray Radio, the complete and personal Internet radio station of the band Sugar Ray and music s...

Live365 Showcases New On-Demand Audio Technology Teams With CMA For Fan Fair Promotion With Exclusive Country Celebrity Interviews and An Autographed Guitar Giveaway
06/04/2001

Interviews Include Lee Greenwood, Tracy Lawrence, Tim Rushlow and Many Others Who Also Autographed A Guitar To Be Given Away On the site. FOSTER CITY, CA - June 4, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting commu...

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