
Live365
Live365
VP of Marketing / SVP of Corporate Communications & Marketing
Location: Foster City, CA
Summary
During my tenure, Live365 became rated #1 by Arbitron as the largest Internet streaming network with more than 10 million monthly listener hours. Through innovative proprietary technology, users are able to create a one-of-a-kind personal station to broadcast worldwide. Live365's tools (including Meetings365 & Studio365) and network enable traditional radio stations, record companies, and government, city, and civic community groups with an easy solution to stream audio over the Internet.
Key Results & Achievements
- Pioneering webcaster Achieved #1 Internet Radio Network 10/2001 (Arbitron).
- Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA, features included: Business 2.0, Forbes, Time and ON Magazine, and trade press.
- Averaged 100+ articles per month including TV, radio, and print.
- Effectively managed pr crisis during the company's July 2001, layoffs; i.e. former employee sent a mass email incorrectly stating that the company had lost funding and was closing.
- Supervised multiple PR agencies, managing all conferences and events including Internet World, Streaming Media, Jupiter, NAB, and Showstoppers.
- Speaker at conferences including Internet World, CES, NAB, and Streaming Media.
- Developed the first Wireless Internet Radio and the first PocketPC streaming MP3 software.
- Created and managed department budget & PR plans.
- Quickly exceeded the company's previous PR results delivered by two PR firms from 20 monthly stories to well over 100 monthly media breaks.
- Reduced marketing expenses by $20,000 per month, while also dramatically increasing company awareness and site traffic.
- Created and managed marketing budget, staff of ten, and agency and marketing relationships.
Testimonials
I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company.
I had the extreme pleasure of working with Alan Wallace on at least two occasions. First, Alan Wallace served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry. In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker.
Alan Wallace is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose.
Media Coverage
Press coverage and editorial mentions from major publications highlighting Live365's innovation and impact in the industry.
"Just as Geocities pioneered the idea of providing free space for home pages, Live365 gives members everything they need to broadcast a station. And, of course, it's free."
The Wall Street Journal 3/6/00
"For now, Internet radio is like a great frontier, inviting all those who dare to stake a claim…. Feeling really adventurous? Click on Live365.com….and start your own radio station."
Philadelphia Inquirer 4/26/00
"Don't listen to the radio; make radio. Live365.com lets you host your own Internet show via MP3 streams. It's free, and 100 friends can tune in."
US Weekly 4/11/00
"Live365.com is a musicians dream, offering opportunities for self-promotion previously unheard of…..One word of warning: Live365.com is as addictive as crack, and like the famous street drug, can lead to job-loss if indulged in too often. Of course, that leaves more time for live broadcasts, so who really cares?"
Guitar World 5/00
"Not to be ignored, Live365.com offers an online service in which users can act as program managers and create their own virtual stations. Most of the 2,500 channels built so far are music-oriented; the remainder, talk shows and news operations. Who knows? Maybe Live365.com will produce the next Kevin Cook or Sam Donaldson."
Forbes.com
"Without a server of your own your broadcast isn't going to be so broad. Live365.com is like a massive antenna that amplifies your signal so that hundreds of people can listen at once."
BPM Culture
"Who knew your computer could be a jukebox? This cyber radio station, which allows users to choose from hundreds of playlists, has songs from every possible genre – from rap to swing to classical. Don't know where to start? A four song rating system ca help you out."
Teen People 3/30/00
Press Releases
Official announcements and communications distributed through major news wire services, documenting Live365's product launches, partnerships, security advisories, and company milestones.
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48 historical records
Electronic Frontier Foundation Debuts “Radio EFF” On Live365
2001-10-23
Live365
Electronic Frontier Foundation Debuts "Radio EFF" on Live 365 Electronic Frontier Foundation Media Release For Immediate Release: October 23, 2001 Contacts: Patrick Norager, General Manager, Radio EFF patrick@eff.org +1 415-863-5459 Alan Wallace, SVP Communications, Live 365, Inc. pr@live365.com +1 650-345-7400 x130 Foster City, California - The Electronic Frontier Foundation (EFF) has launched Radio EFF on Live 365. Radio EFF uses audio programming to help people better understa
Live365 Joins ArrayComm’s i-BURST Applications Partner Program
2001-09-11
Live365
1291 E. Hillsdale Blvd • Suite 225 • Foster City, CA • 94404 FOSTER CITY, CA (SEPT. 11, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting and listening community, and ArrayComm, Inc., the leader in fully adaptive smart antenna wireless communications, today announced that Live365 is a Charter Member of ArrayComm’s i-BURST™ Applications Partner Program. As a member, Live365 will work closely with ArrayComm and its partners to ensure Live365’s Internet audio content will be available for
Live365 Promotes Salvatore J. Meola To Chief Development Officer
2001-09-11
Live365
FOSTER CITY, CA (September 11, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced today the promotion of Salvatore J. Meola to Chief Development Officer from Senior Vice President of Engineering. Under his new title, Meola will continue to oversee all aspects of the development of all products, direct engineering, web development, QA, Operations, and IT. He will be the technology lead for product and business development and is responsible for maintaining the 24x7 op
Live365 Introduces “IP-Based Geo-Targeting” For Delivery Of Localized Advertising and Content
2001-09-07
Live365
Live365 announced the introduction of “IP-based Geo-Targeting” for advertisers and broadcasters using its network. The technology supports location-based insertion of advertising and content.
Live365 Achieves Record Growth - 6.144 Million Listening Hours for August 2001
2001-09-05
Live365
1291 E. Hillsdale Blvd · Suite 225 · Foster City, CA · 94404 6.144 MIllion listening hours for August 2001 FOSTER CITY, CA (Sept 05, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced record-breaking listening time for the month of August with 6.144m hours. In fact, Live365’s listening audience has increased dramatically every month since inception and is up over 300% since the 1.9 Million hours streamed in December 2000. Live365’s time spent per user is much highe
Live365 Announces New Professional Streaming Services Fees
2001-09-04
Live365
FOSTER CITY, CA (Sept. 04, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, announces new pricing for its professional streaming services to be introduced at the NAB (National Association of Broadcasters) conference in New Orleans, LA Sept 5-7. All subscription packages offer live or on- demand streaming and are priced as follows: 1. The “Basic” package, priced at $150 per month, provides capacity to serve 100 simultaneous listeners, and 365 MB for file storage should a bro
Live365 Launches Meetings365 Service to Stream Live Meetings and Archives
2001-08-06
Live365
1291 E. Hillsdale Blvd · Suite 225 · Foster City, CA · 94404 contact: Alan Wallace · (650) 345-7400 x130 · pr@live365.com FOR IMMEDIATE RELEASE LIVE365 LAUNCHES MEETINGS365 Service TO Stream LIVE MEETINGS AND ARCHIVES CITY OF BURLINGAME, CA FIRST TO USE THIS INNOVATIVE SERVICE FOSTER CITY, CA (August 6, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, today unveiled a remarkable service --Meetings 365. This new technology changes the way people tradit
Live365 Wins 2001 Webby Award for The People’s Voice “Best Music Site”
2001-07-19
Live365
1291 E. Hillsdale Blvd · Suite 225 · Foster City, CA · 94404 contact: Alan Wallace · (650) 345-7400 x130 · pr@live365.com FOR IMMEDIATE RELEASE LIVE365 WINS 2001 WEBBY AWARD FOR THE PEOPLE’S VOICE “BEST MUSIC SITE” Distinguished Honor Indicative of Live365’s Explosive Growth in 2001 FOSTER CITY, CA, July 19, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 40,000 Internet radio stations, received the “People’s Choice” Webby Award for Best Music
Live365 Launches Sugar Ray Radio
2001-06-28
Live365
1291 E. Hillsdale Blvd · Suite 225 · Foster City, CA · 94404 contact: Alan Wallace · (650) 345-7400 x130 · pr@live365.com FOR IMMEDIATE RELEASE LIVE365 LAUNCHES SUGAR RAY RADIO Sugar Ray Connects With Fans Through Email and Personal Internet Radio Station Powered By Internet Radio Leader, Live365 FOSTER CITY, CA, June 28, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 38,000 Internet radio stations, today announced the launch of Sugar Ray Radi
Live365 Launches Innovative and Easy-To-Use Start365 Technology For Pre-Tuning Favorite Live365 Internet Radio Stations
2001-06-28
Live365
1291 E. Hillsdale Blvd · Suite 225 · Foster City, CA · 94404 contact: Alan Wallace · (650) 345-7400 x130 · pr@live365.com FOR IMMEDIATE RELEASE LIVE365 LAUNCHES INNOVATIVE AND EASY-TO-USE START365 TECHNOLOGY FOR PRE-TUNING FAVORITE LIVE365 INTERNET RADIO STATIONS FOSTER CITY, CA (June 28, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 38,000 Internet radio stations, today launched their exclusive Start365 technology enabling users to easily ac
Documents and work samples
- Internet Radio: The Future is Now - Live365 industry white paper (February 2001)
- Case Studies
- Back to Case Studies
- Live365 Promotes John Schenk To Vice President Of Strategic Development
- Live365.com Launches The Future of Radio With Player365 Beta Testing For Pocket PC
- Live365 and Audioramp Announce Strategic Partnership
- Live365 Promotes Kathryn Daley To Chief Financial Officer
- Live365 Announces Valuable Additions To Advertising Sales Team
- Live365.com Sees Explosive Growth In 2001
- Live365 Promotes Keith Kim To Vice President Oo Marketing
- Live365.com Promotes Alan Wallace to Senior Vice President of Communications
- PenguinRadio Goes Live365
- Live365 Announces Valuable Additions To Sales Management Team
- Live365 Completes Comprehensive Report On The Internet Radio Industry: Past, Present And Future
- Live365 Appoints Salvatore Meola As Senior Vice President Of Engineering
- Live365 Offers Valentine Stations For All, From Lovers To Haters Of Love
- Live365 Joins Arbitron's InfoStream Webcast Ratings Service
- Live365 Joins Forces With Lumenati, Inc.
- Live365’s Extensive Internet Radio Station Collection Coming to 3COM® Kerbangosm Tuning Service
- Live365 Holds Most Exclusive Internet Radio Content For Holiday Season
- Live365 Appoints Seasoned Specialist Cindy Hagen as Vice President of Sales
- Live365 Announces Appointment of Heather Shaw As Director of Sales
- Keith Kim Joins Live365 As Senior Director of Marketing
- Nothing Records Launches Radio Nothing With Live365.Com
- Internet Radio Leader Live365 to Host Live Webcast for Fourth Annual Angels on Earth Benefit Concert
- Live365 Announces Exclusive BT Internet Radio Station
- Vitaminic Announces Deal With Live365
- Live365 To Work With The Offspring To Give Away One Million Dollars
- Internet Radio Leader Live365 Announces Its Private Label Radio Services
- Live365 Signs Global Agreement with Nielsen NetRatings
- Live365 To Join Forces With Telsurf Networks, Bringing Together Internet Radio and the Telephone
- In Milestone for Internet Broadcasting, Live365 Announces First Wireless Internet Streaming MP3 Player for Windows CE
- Live365 Joins Arbitron’s Infostream Webcast Ratings Service
- Live365 and I/PRO Agreement Creates Unique Audit of Frequency, Reach and Advertisers
- Live365 Announces The World’s First Wireless Internet Streaming MP3 Player For Windows CE
- Live365.com Appoints Radio Specialist Alan Wallace to Vice President of Marketing
- Number of Live365 Broadcasts Surpasses Total Number of Traditional U.S. Radio Stations