OPERATIONAL
CAPABILITIES
Comprehensive PR and communications services engineered for the specific needs of cybersecurity and technology companies.
When a data breach hits, every second counts. We provide rapid, expert communications support to protect your reputation and maintain stakeholder trust.
Cut through the noise of the crowded security market. We craft compelling launch narratives that capture the attention of tier-1 media, analysts, and buyers.
Stop reacting and start predicting. Our proprietary AI tools monitor thousands of media sources to spot trends, track competitors, and identify opportunities in real-time.
Transform your CISO or CEO into a recognized industry authority. We secure speaking slots, bylines, and expert commentary opportunities in top-tier publications.
Maximize your ROI at major industry events. We secure press meetings, manage on-site interviews, and ensure your news dominates the news cycle during key conferences.
Secure the recognition your innovation deserves. We manage the entire awards lifecycle and secure speaking engagements at key industry events to position your executives as thought leaders.
THE ENGAGEMENT PROCESS
Discovery
We analyze your current position, competitors, and goals.
Strategy
We develop a custom communications roadmap and messaging framework.
Execution
We launch campaigns, pitch media, and monitor results.
Optimization
We analyze performance and refine tactics for maximum impact.
FREQUENTLY ASKED QUESTIONS
Common questions about cybersecurity PR and communications services
What makes cybersecurity PR different from general tech PR?
Cybersecurity PR requires deep technical understanding, rapid crisis response capabilities, and relationships with specialized security journalists. Unlike general tech PR, security communications must balance transparency with responsible disclosure, navigate complex regulatory requirements (GDPR, CCPA, breach notification laws), and address highly technical audiences including CISOs, security analysts, and compliance officers. The stakes are higher - poor communications during a security incident can cause permanent reputation damage and regulatory penalties.
How quickly can you respond to a security incident or data breach?
We provide 24/7 crisis communications support with initial response within 30 minutes of contact. For active security incidents, we activate a dedicated crisis team immediately, establish secure communication channels, and begin drafting holding statements within the first hour. Our crisis response includes breach notification messaging, media spokesperson preparation, stakeholder communications, and regulatory notification support. Speed is critical - the first 24 hours of a security incident determine whether you control the narrative or spend weeks in reactive mode.
What tier-1 media outlets do you have relationships with?
We maintain active relationships with journalists at The New York Times, Wall Street Journal, Washington Post, Bloomberg, Reuters, Forbes, Fortune, CNBC, TechCrunch, WIRED, Ars Technica, The Register, Dark Reading, and Krebs on Security. Our track record includes securing front-page New York Times coverage for Trend Micro, transforming Panda Security's brand ranking from number 12 to number 4, and placing stories in over 30 top-tier publications. These relationships are built on 20+ years of providing reliable, newsworthy content and expert sources.
Do you work with early-stage startups or only established companies?
We work with cybersecurity companies at all stages - from pre-seed startups launching their first product to established enterprises managing complex global communications. For early-stage companies, we focus on building foundational media relationships, establishing thought leadership, and securing initial coverage in trade publications. For established companies, we execute sophisticated campaigns targeting tier-1 business media, manage crisis communications, and coordinate global product launches. Our approach scales to your current needs and budget.
What is your typical engagement model and pricing?
We offer both retainer-based ongoing support and project-based engagements. Monthly retainers typically range from $8,000 to $25,000 depending on scope and include strategic counsel, media relations, content development, and regular reporting. Project-based work (product launches, crisis response, analyst relations campaigns) is quoted based on specific deliverables and timeline. We also offer fractional PR leadership for companies that need senior strategic guidance without a full-time hire. All engagements begin with a strategy consultation to ensure alignment on goals, budget, and success metrics.
How do you measure PR success and ROI?
We track tier-1 media placements, share of voice versus competitors, message pull-through in coverage, website traffic from media referrals, and sales pipeline impact. For product launches, we measure announcement day coverage volume and quality, analyst briefing outcomes, and sustained coverage in the 90 days post-launch. For crisis communications, success means controlling the narrative, minimizing negative coverage, and maintaining stakeholder confidence. We provide monthly reporting with detailed metrics, media clip analysis, and strategic recommendations. PR ROI is demonstrated through increased brand visibility, competitive positioning, and business development opportunities generated by media coverage.
Do you provide media training for executives?
Yes, media training is a core component of our services. We provide one-on-one executive media training covering message development, interview techniques, crisis communications, and on-camera presence. Training includes mock interviews with real journalist questions, video review and feedback, and preparation for specific upcoming interviews. We also offer ongoing spokesperson coaching to refine messaging and improve delivery over time. Effective media training transforms executives from defensive, jargon-filled speakers into confident, quotable sources that journalists want to interview repeatedly.