PRODUCT
LAUNCH PR
Go-to-market strategies that cut through the noise. We secure tier-1 coverage for your security innovations.
DOMINATE THE NEWS CYCLE
Launching a cybersecurity product is challenging in a saturated market. To capture the attention of CISOs, investors, and analysts, you need more than a press release—you need a narrative that resonates with the current threat landscape.
PressContact specializes in high-impact product launches for security vendors. Whether you're unveiling a new XDR platform, a Zero Trust solution, or an AI-driven threat intelligence tool, we craft the story that makes your technology relevant, urgent, and indispensable.
We leverage our deep relationships with security reporters at TechCrunch, Dark Reading, SC Media, and The Wall Street Journal to secure feature coverage, not just syndication. Our "Embargo & Exclusive" strategy ensures maximum impact on launch day.
Launch Strategy
Comprehensive timelines and messaging frameworks aligning product features with market pain points.
Analyst Briefings
Pre-launch briefings with Gartner, Forrester, and IDC to validate your tech and secure quote inclusion.
Media Relations
Aggressive pitching to top-tier tech and security press, managing embargoes for synchronized coverage.
Event Launches
Coordinating major announcements at Black Hat, RSA, and other key industry conferences.