Trend Micro

Key Results & Achievements

• Coverage volume - 90 clips and 105 Trend Micro company mentions during the Titanium 2011 launch campaign.
• Reported reach - 300,563,417 impressions and $325,463.77 in reported ad value.
• Competitive result - Trend Micro recorded a 3,360 impact score against a competitor average of 304, with average prominence of 25 against 8.
• Message performance - Internet Security represented 74.26% of product coverage, and Trend Micro recorded 64.41% of positive voice in the supplied report.
• Communications work - Led launch media relations, coordinated partner and editorial activity, and tracked coverage across technology, business and international outlets.

Campaign Evidence

The supplied Titanium 2011 Executive News Summary Report.

Benchmark comparison: Trend Micro recorded an impact score of 3,360 versus a competitor average of 304.

Benchmark comparison: Trend Micro recorded average prominence of 25 versus a competitor average of 8.

Combined benchmark view: the report-defined impact and prominence comparisons. Source: Titanium 2011 Executive News Summary Report, supplied campaign report, September 2010. The underlying charts are reproduced for portfolio documentation; the report and its underlying media coverage remain the property of their respective owners.

Earned Media Coverage

Titanium 2011 launch coverage

• 2010-08-31 - PCMag - Trend Micro Titanium Antivirus + 2011

• 2010-09-07 - PCMag - Trend Micro Titanium Maximum Security 2011

• 2011-01-24 - PCWorld - Trend Micro Titanium Antivirus 2011

• 2010-09-10 - ITWire - Trend Micro Titanium 2011 joins cloud security trend

• 2010-08-30 - Global Security Mag - Trend Micro lance Titanium 2011

• 2010-09-01 - ChannelBiz, the successor brand to Channel Insider Spain - Trend Micro rebautiza sus nuevas soluciones antivirus

• 2010-09-01 - Systemonline.cz - Trend Micro spouští Titanium 2011

• 2010-09-01 - Corriere delle Comunicazioni - Strategia cloud contro il cybercrimine

• 2011-03-03 - iTnews - Exclusive: Trend Micro aims for cloud top spot

• 2011-01-12 - Dark Reading - Trend Micro Announces USB Security 2.0

• 2010-08-31 - Generation Nouvelles Technologies - Trend Micro annonce sa gamme Titanium 2011.

• 2010-08-31 - Europa Press - Trend Micro lanza Titanium 2011 con tecnologías para proteger contra el cibercrimen.

• 2010-08-31 - Channel Partner - Titanium Security 2011 de Trend Micro.

• 2010-08-31 - Abueloinformatico.es - Trend Micro lanza Titanium 2011 con tecnologías cloud-client para proteger contra el cibercrimen.

Dell / Trend Micro Worry-Free Business Security Services launch

• 2010-09-01 - Read the full Dell / Trend Micro release.
• The supplied Dell coverage report names Channel Insider, V3, Security Pro News, CBR Online, eWeek, Telecomworldwire and Texas Tech Pulse. Those historical publisher URLs were tested and now return 404s.

Microsoft Security Essentials response

Coverage examples from the supplied 2010-11-10 News Clips Report:

• 2010-11-10 - Yahoo! News - “Is Microsoft Crossing the Line by Pushing Security Essentials?”
• 2010-11-10 - ARN Online - “Is Microsoft crossing the line with security essentials”
• 2010-11-10 - CIO Online - “Is Microsoft Crossing the Line With Security Essentials”
• 2010-11-10 - Channel Register - “MS freebie anti-virus scanner auto-downloads provoke more anger”
• 2010-11-10 - The Register - “MS freebie anti-virus scanner auto-downloads provoke more anger”
• 2010-11-10 - Yahoo! Brasil - “Trend Micro e Panda reclamam sobre Microsoft Security Essentials”
• 2010-11-09 - Computerworld - “Antitrust case against Microsoft over AV would be 'longshot,' says expert”
• 2010-11-09 - Small Business IT World - “Cloud, mobile making for big changes in antivirus”
• 2010-11-09 - Exame Informática - “Empresas de segurança contra Microsoft”
• 2010-11-09 - PC Magazine - “How MS Should Improve Their AV Offering on Windows Update”
• 2010-11-09 - PC World Online - “Is Microsoft Crossing the Line by Pushing Security Essentials?”
• 2010-11-09 - Network World - “Is Microsoft Crossing the Line With Security Essentials”
• 2010-11-09 - TechWorld Australia - “Is Microsoft Crossing the Line With Security Essentials”
• 2010-11-09 - BNET - “Microsoft free AV slammed as anti-competitive”
• 2010-11-09 - Computing.co.uk - “Microsoft free AV slammed as anti-competitive”
• 2010-11-09 - CRN Online - “Microsoft Warns Of Rogue MSE Program”
• 2010-11-09 - Softpedia - “Microsoft Security Essentials & ForeFront Client Security Definition Updates 1.93.1582.0 (Updater)”
• 2010-11-08 - Ars Technica - “Competitors grumble over Microsoft Security Essentials bundling”
• 2010-11-08 - Le Monde Magazine - “Des éditeurs d'antivirus contestent la diffusion de Microsoft Security Essentials via une mise à jour de Windows”
• 2010-11-08 - IT Business Edge - “F-Secure: Beware of Scareware Disguised As Microsoft Security Essentials”
• 2010-11-07 - Examiner.com - “Microsoft Security Essentials”
• 2010-11-07 - Facts Online - “Microsoft Security Essentials: Trend Micro”
• 2010-11-06 - PC World Online - “Windows Update Comes With Extras You May Not Want”
• 2010-11-05 - PC Magazine - “Antivirus Protection Varies Widely Between Windows Versions”
• 2010-11-05 - BNET - “Beware of Malware Masquerading as Microsoft Security Essentials”
• 2010-11-04 - Global Security Mag Online - “Trusteer Predicts Financial Malware Attacks will Escalate Now that Zeus is Targeted by Microsoft Warning!”

REPORT EXAMPLES

Report Examples prepared and issued on behalf of Trend Micro Corporation

2013-01-23

Evolved Threats in a "Post-PC" World

Experts have been predicting the coming "post-PC" era for a few years. So the question has been, "When will we know that it's really here?" A simple answer is, we'll know it's really here when cybercriminals move beyond the PC. By that measure, 2012 is truly the year we entered the post-PC era as cybercriminals moved to embrace Android, social media platforms, and even Macs with their attacks.

2013-01-23

TrendLabs 2012 Mobile Threat and Security Roundup: Repeating History

Android seems to be repeating history by way of Windows. The platform's growing dominance in the mobile landscape echoes that of Windows in the desktop and laptop space. And much like Windows, Android's popularity is making it a prime target for cybercriminals and attackers, albeit at a much faster pace.

2013-04-23

1Q 2013 Security Roundup - Zero-Days Hits Users Hard at the Start of the Year

While exploits and vulnerabilities are a common problem for users, zero-day exploits in high-profile applications are relatively rare. That was not the case in the first quarter of 2013. Multiple zero-day exploits were found targeting popular applications like Java and Adobe Flash Player, Acrobat, and Reader.

In addition, as predicted, we saw improvements in already-known threats like spam botnets, banking Trojans, and readily available exploit kits. Other high-profile incidents include the South Korean cyber-attacks in March, which reiterated the dangers targeted attacks pose. On the mobile front, fake versions of popular apps remained a problem though phishers found a new target in the form of mobile browsers.

FEATURED INTERVIEW

Trend Micro Launches SafeSync for Business

Watch the SafeSync for Business interview on Vimeo

Creator Dan Conlon is interviewed by Technology Journalist David Coursey, discussing the launch and impact of the new business security solution.