ValueClick acquired MeziMedia for $352 Million in July 2007. MeziMedia was the parent company of Smarter.com, a comparison shopping search website; CouponMountain.com, the largest global online shopping coupon database; and MoreRebates.com, a site that provides additional shopping rebates to companies and users who use this site while shopping. Prior to my joining, MeziMedia had 18 press mentions. Media coverage increased to 1,300 stories including (10) major TV stories, (5) Forbes articles, (3) Wall Street Journal.
Key Results & Achievements
Managed global announcements and specifically news announcements for the US sites and Asian sites in China, Japan, and Korea.
Coordinated product launches and site enhancements for news distribution for appropriate global media.
Supervised global PR efforts traveling to company offices in Shanghai, Tokyo, and Los Angeles.
Developed company marketing and communication materials, press room, media tools, and solutions including the development of the company's first media databases and tracking solutions.
Localization of content and distribution of all Asian announcements and product launches.
Increased media coverage from 18 press mentions to 1,300 stories including (10) major TV stories, (5) Forbes articles, (3) Wall Street Journal.
Endorsements
"Alan Wallace is a client who fully understands & appreciates the job of the PR firm, as a result Alan is a true partner in the media relations process. Alan is an industry veteran adept at developing new messages and angles to leverage with the media and a broad range of target audiences. Alan is also one of the most sincere, straight-shooting, energetic and hardworking media professionals I have ever worked with. He remains a good colleague and a great friend."
Harrison Wise
President, Wise Public Relations, Inc. & Mentor at Techstars Connection
Press Releases
Official announcements and communications distributed through major news wire services, documenting MeziMedia's product launches, partnerships, security advisories, and company milestones.
