MeziMedia
MeziMedia
SVP, Corporate Communications
Location: Monrovia, CA
Summary
ValueClick acquired MeziMedia for $352M in 2007. PR coverage grew from 18 to 1,300 stories including Forbes, Wall Street Journal, and 10 major TV segments.
Selected results
- $352M
- ValueClick acquisition
ValueClick acquired MeziMedia for $352M in 2007. - 18 to 1,300 stories
- Media coverage
PR coverage grew from 18 to 1,300 stories including Forbes, Wall Street Journal, and 10 major TV segments. - (10) major TV stories; (5) Forbes articles; (3) Wall Street Journal
- Coverage breakdown
Increased media coverage from 18 press mentions to 1,300 stories including (10) major TV stories, (5) Forbes articles, (3) Wall Street Journal.
Key Results & Achievements
- Managed global announcements and specifically news announcements for the US sites and Asian sites in China, Japan, and Korea.
- Coordinated product launches and site enhancements for news distribution for appropriate global media.
- Supervised global PR efforts traveling to company offices in Shanghai, Tokyo, and Los Angeles.
- Developed company marketing and communication materials, press room, media tools, and solutions including the development of the company's first media databases and tracking solutions.
- Localization of content and distribution of all Asian announcements and product launches.
- Increased media coverage from 18 press mentions to 1,300 stories including (10) major TV stories, (5) Forbes articles, (3) Wall Street Journal.
Testimonials
Alan Wallace is a client who fully understands & appreciates the job of the PR firm, as a result Alan is a true partner in the media relations process. Alan is an industry veteran adept at developing new messages and angles to leverage with the media and a broad range of target audiences. Alan is also one of the most sincere, straight-shooting, energetic and hardworking media professionals I have ever worked with. He remains a good colleague and a great friend.
Press Releases
Official announcements and communications distributed through major news wire services, documenting MeziMedia's product launches, partnerships, security advisories, and company milestones.
15 historical records
Smarter.com Announces Certified Merchant Program
12/15/2005
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Smarter.com Announces 1st Annual Holiday Hot List Smarter.com Identifies Top 10 Must-Haves for the Season
11/22/2005
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Smarter.com Launches in Japan and China
11/14/2005
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Smarter.com Adds Richard Chino
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Smarter.com and Snap Partnership
09/14/2005
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Smarter.com Adds Alan Wallace as VP Corporate Communications
08/25/2005
www.smarter.com SMARTER.COM EXPANDS MANAGEMENT TEAM ALAN WALLACE JOINS AS VP, CORPORATE COMMUNICATIONS...
Smarter.com Expands into China, Opens New Office, Adds Key Executives
08/02/2005
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10/19/2004
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Smarter SMS Launches
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Hannah Hansen Teams with CouponMountain
09/16/2003
Hannah Hansen Goes Online with CouponMountain CouponMountain Provides Free Online Coupons and Promotions for Leading Online Retailers at Hannah Hansen's New Website...
CouponMountain Launches Affiliate Program
05/06/2003
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CouponMountain.com Offers Big Online Savings for Mother's Day
04/30/2003
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