20+ YEARS SECURING
MEDIA COVERAGE

I'm a strategic communications executive who has spent over two decades bridging the gap between complex technology and compelling storytelling. My career began in journalism as a UPI London Reporter and KKNW Tech Talk co-host, giving me a unique dual perspective that enables authentic relationships with the media.

I've guided over 20 tech companies through launches, M&A transitions, and crises with zero reputation damage. At Panda Software, I increased earned media coverage by 2,000%, elevating the brand from #12 to #4 and driving over $25M in revenue. At Microsoft, I reduced cybersecurity breach response times by 50% through new crisis frameworks.

Currently, I advise cybersecurity, SaaS, and fintech clients through PressContact. Whether it's securing executive placements in The New York Times and WSJ, or leading a Guinness World Record™-winning campaign for Afilias, my focus remains the same: delivering measurable impact that moves the needle.