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Panda Security

Panda Security

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Vice President Corporate Communications

Location: Glendale, CA

Summary

Supervised US Public Relations activities, dramatically improving brand awareness and driving substantial growth in product reviews and web traffic.

Selected results

500%
Web traffic increase
Increased web traffic by 500% through strategic PR efforts.
$30 million
Global revenue increase
Contributed to a $30 million increase in global revenue.
'5-Stars'
Awards and reviews
Secured '5-Stars' awards and top reviews in major tech publications.
Spain
Global media coordination
Coordinated global media activities with headquarters in Spain.

Recommendations

Panda had no presence or mindshare in the US before Alan's excellent work bringing it to the attention of the US trade press.

Larry Seltzer, Technology Journalist
Earned media archive

Panda Software in the News

Coverage Alan Wallace secured for Panda Software. Each clip appears as it ran, with the original headline, outlet, and date.

2,026 logged hits292 featured clips505 saved pages213 thumbnails
N1653 - Dec 2004TOP HIT

Yahoo! News

Panda Bolsters Enterprise Anti-Virus

Coverage - 17,348,000 Avg daily visitors

POS

N2120 - Oct 2004TOP HIT

Yahoo! News

News - CA Buys Netegrity, Continues Security Push

is on a mission -- one that has not been derailed by the indictment of former CEO Sanjay Kumar on securities fraud or the $225 million CA recently agreed to pay its shareholders to...

N2115 - Oct 2004TOP HIT

PC Magazine

Security Watch: Bagz Will Deep Six Your Windows Firewall

message is contained in an image, rather than in HTML text. To block this Trojan, users should update Windows, and their antivirus. Symantec's Norton antivirus will detect the code...

N2111 - Oct 2004TOP HIT

Computerworld

Security Computerworld highlights from around the Web - Computer world

NewsFactor reports on an unsettling relationship that has developed between the shadier spammers and virus writers. Gone are the days when worms were created by people who wanted t...

P240 - Oct 2004TOP HIT

CRN

Panda releases new network

New York, NY - 117,500 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: CRN, Manhasset, NY New York, NY 2004-10-04 0...

N2109 - Oct 2004TOP HIT

Network World Fusion

Symantec NetworkWorldFusion patches VPN/Firew all Appliance s

Sophos and Kaspersky Websites. The virus uses random messages and attachment names to spread. (Sophos) SentinelSteal - A hacking tool that can be used for keystroke logging, screen...

N2102 - Oct 2004TOP HIT

PC Magazine

Norton AntiVirus 2001. Reviewed by PC Magazine.

like McAfee, it is a resource hog. This is especially true if it is part of a suite such as Norton System Works. The support, in my opinion, is not exactly top notch. Yes, some cli...

N2103 - Oct 2004TOP HIT

PC Magazine

Panda Antivirus Platinum. Reviewed by PC Magazine.

site creation, personaliz ... NetSupport Manager PC Remote Control Perform remote support and management on multiple systems simultaneously over a LAN, WAN and the Internet with th...

N2105 - Oct 2004TOP HIT

Yahoo! News

News - Amazon, Microsoft Suit Caps Busy Two Weeks

trends -- it would limit Hotmail's free access to Outlook and Express in order to better curtail its use by spammers. Of all the developments, though, Tuesday's announcement of the...

N1633 - Oct 2004TOP HIT

ZDNet.co

Panda appliances m defend at the gate

... Panda Software on Thursday google announced its GateDefender 8000 series of integrated security appliances, designed to control viruses and spam and to filter non ...

N1611 - Sep 2004TOP HIT

CRN

Panda Releases New Network Security Appliance s

Panda Software has launched a series of google security network appliance designed to fight viruses, control spam, and filter out non-business or unapproved web ...

P239 - Sep 2004TOP HIT

Rocky Mountain News

Concord digital camera marries good quality with gre

Coverage - 301,005 Circulation

Panda Software, Inc. Publication Name: Publication Date: Circulation: Title: Byline: Favorability: Rocky Mountain News 2004-09-27 00:00:00.000 301005 Concord digital camera marries...

P238 - Sep 2004Tier 2

"The Chronicle-Herald (Halifax, NS)"

By MARK ALBERSTAT,311830,Tackling viruses che

Coverage - 91,116 Circulation

Panda Software, Inc. Publication Name: Publication Date: Circulation: Title: Byline: Favorability: "The Chronicle-Herald (Halifax, NS)" 2004-09-26 00:00:00.000 91116 By MARK ALBERS...

N1577 - Sep 2004TOP HIT

TechWeb

Hacker Tools Mean JPEG Worm Coming Soon

... Dunham added that the tool, google "significantly increases the likelihood of widespread JPEG attacks." Panda Software, meanwhile, said that the tool was a solid clue ...

N1578 - Sep 2004TOP HIT

TechWeb

Panda Looks To Mailshell For Anti- Spam

Panda Software on Friday announced that google it was dropping its own anti-spam technology and instead will integrate the spam engine from Mailshell in its line of ...

N9001 - Sep 2004Tier 2

eWEEK.com

eWEEK.com home page coverage (Sept 2004)

N2073 - Sep 2004TOP HIT

SecurityFocus

SecurityFo cus BUGTRA Q Mailing List: BugTraq

Coverage - 2,000 Avg daily visitors

Labs, Kaspersky AV Marshal Software, MailMarshal MessageLabs, SkyScan AV Microsoft, Exchange Server/ISA Server Microworld Technologies, eScan/Mailscan Mirapoint, Secure Messaging M...

N2072 - Sep 2004TOP HIT

PC World.com

PCWorld. com - Privacy & Security

Coverage - 138,000 Avg daily visitors

your home page without your permission. 281542 Free Jun 2004 Bounce Spam Mail Send spammers fake bounce messages so that they leave you alone. 209065 Free Sep 2002 Window Washer v5...

P234 - Sep 2004Tier 2

The Sun Herald

Viruses call for various weapons

Biloxi - Gulfport, MS - 57,326 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: The Sun Herald, Gulfport, MS Biloxi - Gulfpo...

P228 - Sep 2004Tier 2

Anchorage Daily News

Worm proves it can infect wireless

Anchorage, AK - 68,746 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Anchorage Daily News, Anchorage, AK Anchorag...

P224 - Sep 2004Tier 2

Network World

Keeping vigil over the ’net

Boston, MA - 170,072 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Network World, Southborough, MA Boston, MA 2...

P305 - Sep 2004Tier 2

Computer Dealer News

The Bottom Line

Coverage - 18,549 Circulation

P222 - Sep 2004TOP HIT

Information Security

Blue coat proxyav 2000

Boston, MA - 68,000 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Information Security, Needham, MA Boston, MA...

P219 - Aug 2004TOP HIT

Government Computer News

"return on investment is a vital

Washington, DC - 87,500 Circulation

...as much malware as aware. And there ntegrated was no scans using Ad-aware after first seanning with Panda showed multiple missed malware installa: tions. No pop-up blocker was i...

P304 - Aug 2004TOP HIT

Government Computer News

Panda Software Us

Coverage - 87,500 Circulation

P220 - Aug 2004TOP HIT

InfoWorld: Lead with Knowledge

Leaderboard

San Francisco, CA - 220,046 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: InfoWorld: Lead with Knowledge, San Francisc...

P216 - Aug 2004Tier 2

Tribune-Review

Sp2 aims to repair a raft of flaws

Pittsburgh, PA - 65,000 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Tribune-Review, Greensburg, PA Pittsburgh, P...

P215 - Aug 2004TOP HIT

South Florida Sun-Sentinel

Updates are key to success of

Miami - Fort Lauderdale, - 376,551 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: South Florida Sun-Sentinel, Fort Lauderdale,...

P206 - Aug 2004TOP HIT

The New York Times-National Edition

Free virus protection

New York, NY - 1,113,000 Circulation

...is infected. The Web sites of companies like Trend Micro (www.trendmicro com), Symantec (www.symantec .com), Panda Software (www -Pandasoftware.com) and McAfee Security (www.mca...

P204 - Aug 2004TOP HIT

PC World

Letters / Corrections

San Francisco, CA - 1,112,089 Circulation

...scanning programs. The correct results are: NOD32, 94 percent; AVG Anti-Virus Professional, 82 per- cent; Panda Platinum Internet Securi- ty, 92 percent; Symantec Norton Inter- ...

Signal

Panda Software - Press Releases and Alerts

PressContact's Panda Security PR case study documents U.S. public relations work across product launches, partnerships, security advisories, malware warnings, and company milestones. The archive preserves 205 chronological press-release, alert, and earned-media records rather than splitting closely related first-party communications into separate lists.

106 historical records

Return on Investment is a vital risk mitigator

2004-08-30

Washington Technology

Patrick Hinojosa on ROI in government technology.

Read release

Panda Software Tops Reaction Time for New Viruses

2004-08-26

Panda Security

• A University of Hamburg survey saw Panda Software achieve one of the fastest reaction times in the industry

Read release

Panda Software Launches New TruPrevent Technologies for Corporate Environments

2004-08-24

Panda Security

• Panda now adds the benefits of its ground breaking TruPrevent technologies to its corporate solutions that are also compatible with corporate antivirus solutions from developers other than Panda Software

Read release

New Email Security Feature for Panda WebAdmin Antivirus

2004-08-24

Panda Security

• Protection for SMTP, POP3 and NNTP, as well as Exchange client make Panda WebAdmin Antivirus the most complete web-managed antivirus in its field

Read release

Panda Software Announces Support of Network Access Protection Technology from Microsoft

2004-08-17

Panda Security

Glendale, CA – August 17, 2004 - Panda Software, a world leader in virus and intrusion prevention, today announced plans to support Network Access Protection technology from Microsoft, a comprehensive infrastructure that allows system administrators to monitor and control system access to corporate

Read release

Panda Software’s Antimalware Compatible with Microsoft Windows XP Service

2004-08-09

Panda Security

Panda Software’s Antimalware Compatible with Microsoft Windows XP Service Pack 2 Glendale, CA - August 9, 2004 - Panda Software today announced it is a supporter of Windows XP Service Pack 2 (SP2) wit...

Read release

Panda Software's Antimalware Compatible with Microsoft Windows XP Service Pack 2

2004-08-09

Panda Security

Glendale, CA - August 9, 2004 - Panda Software today announced it is a supporter of Windows XP Service Pack 2 (SP2) with Advanced Security Technologies. All products from Panda Software, including the new TruPrevent Technologies, the most intelligent technologies to combat unknown viruses and intrud

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Panda Software Launches TruPrevent Technologies for Home Users, Small Businesses and Professionals

2004-07-30

Panda Security

• By preventing threats instead of reacting to them, TruPrevent Technologies are the perfect complement to traditional antivirus products

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Panda Software Launches Beta of TruPrevent Technologies to Combat Unknown Viruses and Intruders

2004-06-30

Panda Security

TruPrevent: the most intelligent technologies to combat unknown viruses and intruders

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Panda Software Launches Beta Test For

2004-06-30

Panda Security

Panda Software Launches Beta Test For TruPrevent: the most intelligent technologies to combat unknown viruses and intruders TruPrevent Technologies are not heuristic based and take a preventive non re...

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The 1st Worldwide Internet Security Campaign Launched to Rid the Planet of Viruses in 45 Days

2004-06-17

Panda Security

• Organized by the Internet Users Association and Panda Software and under the slogan “Ridding the Planet of Viruses”, the campaign has been set up to make the Internet a safer place for users

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Cell phone virus-maker: Can you fear me now?

2004-06-17

amNewYork

Article discussing the emergence of cell phone viruses.

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1st Worldwide Internet Security Campaign - Spanish Version

2004-06-17

Panda Security

• Organized by the Internauts Association and Panda Software and under the slogan “Ridding the Planet of Viruses”, the campaign has been set up to make the Internet a safer place for users

Read release

Technology News: Security Updates

2004-06-03

Dallas Morning News

Technology news coverage featuring Panda Security insights.

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Enough nuisanceware!

2004-06-03

Dallas Morning News

Commentary on the rise of nuisance software.

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PC virus 'worms' into world's computers

2004-05-04

amNewYork

Coverage of the Sasser worm.

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HomeLAN defense

2004-05-04

GCN.com

Review of home network security solutions.

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Welcome to MSN.com (Sasser Worm Coverage)

2004-05-03

MSN.com

MSN homepage featuring Sasser worm coverage.

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Utility Suite Goes Under The PC's Hood for Repairs

2004-05-01

Computer Shopper

Review mentioning Panda Antivirus Platinum 7.0.

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More Worms Assault E-Mail Users

2004-03-26

CRN

Article on the latest email worm attacks.

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Documents and work samples