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Panda Security

Panda Security

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Vice President Corporate Communications

Location: Glendale, CA

Summary

Supervised US Public Relations activities, dramatically improving brand awareness and driving substantial growth in product reviews and web traffic.

Selected results

500%
Web traffic increase
Increased web traffic by 500% through strategic PR efforts.
$30 million
Global revenue increase
Contributed to a $30 million increase in global revenue.
'5-Stars'
Awards and reviews
Secured '5-Stars' awards and top reviews in major tech publications.
Spain
Global media coordination
Coordinated global media activities with headquarters in Spain.

Recommendations

Panda had no presence or mindshare in the US before Alan's excellent work bringing it to the attention of the US trade press.

Larry Seltzer, Technology Journalist
Earned media archive

Panda Software in the News

Coverage Alan Wallace secured for Panda Software. Each clip appears as it ran, with the original headline, outlet, and date.

2,026 logged hits292 featured clips505 saved pages213 thumbnails
N1653 - Dec 2004TOP HIT

Yahoo! News

Panda Bolsters Enterprise Anti-Virus

Coverage - 17,348,000 Avg daily visitors

POS

N2120 - Oct 2004TOP HIT

Yahoo! News

News - CA Buys Netegrity, Continues Security Push

is on a mission -- one that has not been derailed by the indictment of former CEO Sanjay Kumar on securities fraud or the $225 million CA recently agreed to pay its shareholders to...

N2115 - Oct 2004TOP HIT

PC Magazine

Security Watch: Bagz Will Deep Six Your Windows Firewall

message is contained in an image, rather than in HTML text. To block this Trojan, users should update Windows, and their antivirus. Symantec's Norton antivirus will detect the code...

N2111 - Oct 2004TOP HIT

Computerworld

Security Computerworld highlights from around the Web - Computer world

NewsFactor reports on an unsettling relationship that has developed between the shadier spammers and virus writers. Gone are the days when worms were created by people who wanted t...

P240 - Oct 2004TOP HIT

CRN

Panda releases new network

New York, NY - 117,500 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: CRN, Manhasset, NY New York, NY 2004-10-04 0...

N2109 - Oct 2004TOP HIT

Network World Fusion

Symantec NetworkWorldFusion patches VPN/Firew all Appliance s

Sophos and Kaspersky Websites. The virus uses random messages and attachment names to spread. (Sophos) SentinelSteal - A hacking tool that can be used for keystroke logging, screen...

N2102 - Oct 2004TOP HIT

PC Magazine

Norton AntiVirus 2001. Reviewed by PC Magazine.

like McAfee, it is a resource hog. This is especially true if it is part of a suite such as Norton System Works. The support, in my opinion, is not exactly top notch. Yes, some cli...

N2103 - Oct 2004TOP HIT

PC Magazine

Panda Antivirus Platinum. Reviewed by PC Magazine.

site creation, personaliz ... NetSupport Manager PC Remote Control Perform remote support and management on multiple systems simultaneously over a LAN, WAN and the Internet with th...

N2105 - Oct 2004TOP HIT

Yahoo! News

News - Amazon, Microsoft Suit Caps Busy Two Weeks

trends -- it would limit Hotmail's free access to Outlook and Express in order to better curtail its use by spammers. Of all the developments, though, Tuesday's announcement of the...

N1633 - Oct 2004TOP HIT

ZDNet.co

Panda appliances m defend at the gate

... Panda Software on Thursday google announced its GateDefender 8000 series of integrated security appliances, designed to control viruses and spam and to filter non ...

N1611 - Sep 2004TOP HIT

CRN

Panda Releases New Network Security Appliance s

Panda Software has launched a series of google security network appliance designed to fight viruses, control spam, and filter out non-business or unapproved web ...

P239 - Sep 2004TOP HIT

Rocky Mountain News

Concord digital camera marries good quality with gre

Coverage - 301,005 Circulation

Panda Software, Inc. Publication Name: Publication Date: Circulation: Title: Byline: Favorability: Rocky Mountain News 2004-09-27 00:00:00.000 301005 Concord digital camera marries...

P238 - Sep 2004Tier 2

"The Chronicle-Herald (Halifax, NS)"

By MARK ALBERSTAT,311830,Tackling viruses che

Coverage - 91,116 Circulation

Panda Software, Inc. Publication Name: Publication Date: Circulation: Title: Byline: Favorability: "The Chronicle-Herald (Halifax, NS)" 2004-09-26 00:00:00.000 91116 By MARK ALBERS...

N1577 - Sep 2004TOP HIT

TechWeb

Hacker Tools Mean JPEG Worm Coming Soon

... Dunham added that the tool, google "significantly increases the likelihood of widespread JPEG attacks." Panda Software, meanwhile, said that the tool was a solid clue ...

N1578 - Sep 2004TOP HIT

TechWeb

Panda Looks To Mailshell For Anti- Spam

Panda Software on Friday announced that google it was dropping its own anti-spam technology and instead will integrate the spam engine from Mailshell in its line of ...

N9001 - Sep 2004Tier 2

eWEEK.com

eWEEK.com home page coverage (Sept 2004)

N2073 - Sep 2004TOP HIT

SecurityFocus

SecurityFo cus BUGTRA Q Mailing List: BugTraq

Coverage - 2,000 Avg daily visitors

Labs, Kaspersky AV Marshal Software, MailMarshal MessageLabs, SkyScan AV Microsoft, Exchange Server/ISA Server Microworld Technologies, eScan/Mailscan Mirapoint, Secure Messaging M...

N2072 - Sep 2004TOP HIT

PC World.com

PCWorld. com - Privacy & Security

Coverage - 138,000 Avg daily visitors

your home page without your permission. 281542 Free Jun 2004 Bounce Spam Mail Send spammers fake bounce messages so that they leave you alone. 209065 Free Sep 2002 Window Washer v5...

P234 - Sep 2004Tier 2

The Sun Herald

Viruses call for various weapons

Biloxi - Gulfport, MS - 57,326 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: The Sun Herald, Gulfport, MS Biloxi - Gulfpo...

P228 - Sep 2004Tier 2

Anchorage Daily News

Worm proves it can infect wireless

Anchorage, AK - 68,746 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Anchorage Daily News, Anchorage, AK Anchorag...

P224 - Sep 2004Tier 2

Network World

Keeping vigil over the ’net

Boston, MA - 170,072 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Network World, Southborough, MA Boston, MA 2...

P305 - Sep 2004Tier 2

Computer Dealer News

The Bottom Line

Coverage - 18,549 Circulation

P222 - Sep 2004TOP HIT

Information Security

Blue coat proxyav 2000

Boston, MA - 68,000 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Information Security, Needham, MA Boston, MA...

P219 - Aug 2004TOP HIT

Government Computer News

"return on investment is a vital

Washington, DC - 87,500 Circulation

...as much malware as aware. And there ntegrated was no scans using Ad-aware after first seanning with Panda showed multiple missed malware installa: tions. No pop-up blocker was i...

P304 - Aug 2004TOP HIT

Government Computer News

Panda Software Us

Coverage - 87,500 Circulation

P220 - Aug 2004TOP HIT

InfoWorld: Lead with Knowledge

Leaderboard

San Francisco, CA - 220,046 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: InfoWorld: Lead with Knowledge, San Francisc...

P216 - Aug 2004Tier 2

Tribune-Review

Sp2 aims to repair a raft of flaws

Pittsburgh, PA - 65,000 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: Tribune-Review, Greensburg, PA Pittsburgh, P...

P215 - Aug 2004TOP HIT

South Florida Sun-Sentinel

Updates are key to success of

Miami - Fort Lauderdale, - 376,551 Circulation

Panda Software, Inc. Publication Name: Market Name: Publication Date: Frequency: Circulation: Market Rank: Title: Byline: Favorability: South Florida Sun-Sentinel, Fort Lauderdale,...

P206 - Aug 2004TOP HIT

The New York Times-National Edition

Free virus protection

New York, NY - 1,113,000 Circulation

...is infected. The Web sites of companies like Trend Micro (www.trendmicro com), Symantec (www.symantec .com), Panda Software (www -Pandasoftware.com) and McAfee Security (www.mca...

P204 - Aug 2004TOP HIT

PC World

Letters / Corrections

San Francisco, CA - 1,112,089 Circulation

...scanning programs. The correct results are: NOD32, 94 percent; AVG Anti-Virus Professional, 82 per- cent; Panda Platinum Internet Securi- ty, 92 percent; Symantec Norton Inter- ...

Signal

Panda Software - Press Releases and Alerts

PressContact's Panda Security PR case study documents U.S. public relations work across product launches, partnerships, security advisories, malware warnings, and company milestones. The archive preserves 205 chronological press-release, alert, and earned-media records rather than splitting closely related first-party communications into separate lists.

106 historical records

Panda Software Warns Online Shoppers to be Careful: New Scam Designed to Steal Credit Card Information

2005-04-06

Panda Security

• Several websites have been identified offering cheap airline tickets with the aim of stealing credit card details from users

Read release

Panda Software Reports a 300% Increase of Pedophiles on the Internet Since 2001

2005-03-31

Panda Security

Glendale, CA - March 31, 2005 – Efforts by security forces in several countries have resulted in the localization and arrest of over 500 pedophiles who distributed child pornography via the Internet including public chats. While covering Spain, France, Sweden, Holland, Chile, Argentina, Panama, Cost

Read release

Panda Software Reports 90% of Companies' Computers Are Infected With Spyware

2005-03-30

Panda Security

Glendale, CA - March 30, 2005 - Spyware is one of the most common security risks for corporations. It directly affects user privacy and is one of the main reasons why users call internal technical support centers. Recently, Panda Software updated its free online antivirus scan and repair solution “

Read release

ICSA Labs Confirms the Power of Panda Software's TruPrevent Technologies Against Unknown Threats

2005-03-16

Panda Security

The prestigious security laboratory has highlighted the capacity to detect malware with no need for advance updates, along with a lack of false positives and negligible impact on system performance

Read release

Panda Software's Faster Response Times Beat the Competition Against New Threats

2005-03-15

Panda Security

• Panda Software provided a total of 39 updates against new threats in January 2005, as opposed to 7 from McAfee or 6 from Symantec, according to a survey published by pcmag.com 2005-02-05.

Read release

Panda Software's ActiveScan Adds Spyware Detection

2005-02-24

Panda Security

Detection also includes Panda Software’s New Genetic Heuristic Engine, a technological innovation integrating correlation of digital genetic signatures and deep code inspection designed to detect unknown and new threats.

Read release

Panda Software Alerts Customers: Users Protected from RAR-Wrapped Viruses

2005-02-02

Panda Security

AdminSecure, the multinational IT security firm’s console for administering protection, is now available in the eight most widely-spoken languages, English, Spanish, French, German, simplified Chinese, Italian, Japanese and Portuguese

Read release

Panda Software 2005 Corporate Security Solutions Break Down Language Barriers

2005-01-24

Panda Security

AdminSecure, the multinational IT security firm’s console for administering protection, is now available in the eight most widely-spoken languages, English, Spanish, French, German, simplified Chinese, Italian, Japanese and Portuguese

Read release

SIIA Announces Panda BusinesSecure Antivirus Finalist in the 20th Annual Codie Awards

2005-01-19

Panda Security

Established in 1986, The Codie Awards is the longest-running awards program in the software and information industry and is held in the highest regard internationally.

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Panda Software Bolsters U.S. Executive Team: Welcomes Channel Veteran Louis DaRe

2005-01-18

Panda Security

GLENDALE, CA - January 18, 2005, - Louis DaRe has joined the executive team of Panda Software. Mr. DaRe joins their United States headquarters as Executive Vice President. Panda Software is a worldwide leaders in virus and intrusion prevention,

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Panda Software Becomes New Member of Anti-Phishing Working Group

2005-01-13

Panda Security

Glendale, CA - January 13, 2005 - Panda Software, one of the leading developers of solutions against viruses and intruders has become a Corporate Sponsor of the Anti-Phishing Working Group (APWG), a powerful association made up of the main representatives of the IT security industry, which aims to c

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Panda Software: The Fastest Company to Offer Complete Antivirus and Malware Protection

2004-11-17

Panda Security

• According to a study by the University of Magdeburg, the international IT security company was the first to detect - with incremental updates - malware and the associated files

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Panda Software’s Most Advanced Product Line Debuts with 2005 Antivirus and

2004-11-05

Panda Security

Panda Software’s Most Advanced Product Line Debuts with 2005 Antivirus and Security Solutions for Home Users, Small Businesses and Professionals 2005 Product Line Incorporates Panda’s new TruPrevent T...

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Panda Software's Most Advanced Product Line Debuts with 2005 Antivirus and Security Solutions

2004-11-05

Panda Security

2005 Product Line Incorporates Panda’s new TruPrevent Technologies, the most intelligent technologies designed to combat unknown viruses and intruders, to fight unknown viruses and Instant Threats.

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Panda Software Releases Beta Versions of Titanium Antivirus 2005, Platinum Internet Security 2005 and TruPrevent Personal 2005

2004-10-21

Panda Security

Titanium Antivirus 2005, Platinum Internet Security 2005 and TruPrevent Personal 2005

Read release

New Panda GateDefender 8000 Series: The Most Advanced Technologies to Protect Companies from Spam

2004-10-20

Panda Security

Anti-spam module incorporates four scan engines, featuring a high learning capacity and administrator defined rules to effectively block junk email before Spam enters the corporate network

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Panda Launches New Appliances for the Corporate User: Panda GateDefender 8000 Series

2004-09-30

Panda Security

Glendale, CA - September 30 2004 - Panda Software launches its Panda GateDefender 8000 series, a new range of dedicated security devices to fight computer viruses and spam as well as a filter to control non business or unapproved web surfing. This new product line is designed to meet the security de

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Panda Software Debuts www.PandaChallenge.com

2004-09-28

Panda Security

Panda Software Debuts www.PandaChallenge.com Is Your AntiVirus Really Protecting You? Site offers computer users the ability to Double Check their Antivirus Security Glendale, CA – September 28, 2004 ...

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Panda Software Debuts PandaChallenge.com: Is Your AntiVirus Really Protecting You?

2004-09-28

Panda Security

Glendale, CA – September 28, 2004 - Panda Software, one of the leading developers of virus and intrusion prevention solutions, today announced the launch of Panda Challenge (www.pandachallenge.com.) PandaChallenge.com is designed for computer users to double check the performance of their antivirus

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Panda Software to Integrate Mailshell Spam Filter into Its Anti-Virus and Security Software Products

2004-09-23

Panda Security

Glendale, CA - September 23, 2004 - Panda Software, a leading developer of virus and intrusion prevention solutions, has announced an agreement with Mailshell, the OEM anti-spam leader, to integrate Mailshell’s anti-spam engine into Panda’s enterprise and personal security software products. The mil

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Documents and work samples