
Live365
Live365
VP of Marketing / SVP of Corporate Communications & Marketing
Location: Foster City, CA
Summary
During my tenure, Live365 became rated #1 by Arbitron as the largest Internet streaming network with more than 10 million monthly listener hours. Through innovative proprietary technology, users are able to create a one-of-a-kind personal station to broadcast worldwide. Live365's tools (including Meetings365 & Studio365) and network enable traditional radio stations, record companies, and government, city, and civic community groups with an easy solution to stream audio over the Internet.
Key Results & Achievements
- Pioneering webcaster Achieved #1 Internet Radio Network 10/2001 (Arbitron).
- Primary company spokesperson, interviews included: CNN, CNNfn, TechTV, KTLA & KABC LA, features included: Business 2.0, Forbes, Time and ON Magazine, and trade press.
- Averaged 100+ articles per month including TV, radio, and print.
- Effectively managed pr crisis during the company's July 2001, layoffs; i.e. former employee sent a mass email incorrectly stating that the company had lost funding and was closing.
- Supervised multiple PR agencies, managing all conferences and events including Internet World, Streaming Media, Jupiter, NAB, and Showstoppers.
- Speaker at conferences including Internet World, CES, NAB, and Streaming Media.
- Developed the first Wireless Internet Radio and the first PocketPC streaming MP3 software.
- Created and managed department budget & PR plans.
- Quickly exceeded the company's previous PR results delivered by two PR firms from 20 monthly stories to well over 100 monthly media breaks.
- Reduced marketing expenses by $20,000 per month, while also dramatically increasing company awareness and site traffic.
- Created and managed marketing budget, staff of ten, and agency and marketing relationships.
Testimonials
"I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company."
"I had the extreme pleasure of working with Alan Wallace on at least two occasions. First, Alan Wallace served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry. In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker."
"Alan Wallace is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose."
Media Coverage
Press coverage and editorial mentions from major publications highlighting Live365's innovation and impact in the industry.
"Just as Geocities pioneered the idea of providing free space for home pages, Live365 gives members everything they need to broadcast a station. And, of course, it's free."
The Wall Street Journal 3/6/00
"For now, Internet radio is like a great frontier, inviting all those who dare to stake a claim…. Feeling really adventurous? Click on Live365.com….and start your own radio station."
Philadelphia Inquirer 4/26/00
"Don't listen to the radio; make radio. Live365.com lets you host your own Internet show via MP3 streams. It's free, and 100 friends can tune in."
US Weekly 4/11/00
"Live365.com is a musicians dream, offering opportunities for self-promotion previously unheard of…..One word of warning: Live365.com is as addictive as crack, and like the famous street drug, can lead to job-loss if indulged in too often. Of course, that leaves more time for live broadcasts, so who really cares?"
Guitar World 5/00
"Not to be ignored, Live365.com offers an online service in which users can act as program managers and create their own virtual stations. Most of the 2,500 channels built so far are music-oriented; the remainder, talk shows and news operations. Who knows? Maybe Live365.com will produce the next Kevin Cook or Sam Donaldson."
Forbes.com
"Without a server of your own your broadcast isn't going to be so broad. Live365.com is like a massive antenna that amplifies your signal so that hundreds of people can listen at once."
BPM Culture
"Who knew your computer could be a jukebox? This cyber radio station, which allows users to choose from hundreds of playlists, has songs from every possible genre – from rap to swing to classical. Don't know where to start? A four song rating system ca help you out."
Teen People 3/30/00
Press Releases
Official announcements and communications distributed through major news wire services, documenting Live365's product launches, partnerships, security advisories, and company milestones.
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Electronic Frontier Foundation Debuts “Radio EFF” On Live365
October 23, 2001
Foster City, CA – (October 23, 2001) - EFF - The Electronic Frontier Foundation has launched Radio EFF on Live365. Radio EFF uses audio programming to help people better understand how technologies and laws interact, impacting everyone’s f...
Live365 Promotes Salvatore J. Meola To Chief Development Officer
September 11, 2001
FOSTER CITY, CA (September 11, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced today the promotion of Salvatore J. Meola to Chief Development Officer from Senior Vice President of Engineering.&n...
Live365 Introduces “IP-Based Geo-Targeting” For Delivery Of Localized Advertising and Content
September 7, 2001
NEW ORLEANS, LA (Sept. 07, 2001) – Today at the NAB XStream conference in New Orleans, Live365 (www.live365.com), the world’s largest Internet broadcasting community, announced its introduction of “IP-based Geo-Targeting” for advertisers and broadcas...
Live365 Announces New Professional Streaming Services Fees
September 4, 2001
LIVE365 ANNOUNCES NEW PROFESSIONAL Streaming Services FEES FOSTER CITY, CA (Sept. 04, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, announces new pricing for its professional streaming services to be introdu...
Live365 Launches Meetings365 Service to Stream Live Meetings and Archives
August 6, 2001
LIVE365 LAUNCHES MEETINGS365 Service TO Stream LIVE MEETINGS AND ARCHIVES CITY OF BURLINGAME, CA FIRST TO USE THIS INNOVATIVE SERVICE FOSTER CITY, CA (August 6, 2001) -- Live365 (www.live365.com), the world’s largest Internet broadcasting community, ...
Live365 Wins 2001 Webby Award for The People’s Voice “Best Music Site”
July 19, 2001
FOR IMMEDIATE RELEASE LIVE365 WINS 2001 WEBBY AWARD FORTHE PEOPLE’S VOICE “BEST MUSIC SITE” Distinguished Honor Indicative of Live365’s Explosive Growth in 2001 FOSTER CITY, CA, July 19, 2001 - Live365 (www.live365.com), the world’s la...
Live365 Launches Innovative and Easy-To-Use Start365 Technology For Pre-Tuning Favorite Live365 Internet Radio Stations
June 28, 2001
FOSTER CITY, CA (June 28, 2001) - Live365 (www.live365.com), the world’s largest Internet broadcasting community with over 38,000 Internet radio stations, today launched its exclusive Start365 technology, enabling users to easily access their pre-tun...
Live365 Launches Sugar Ray Radio
June 28, 2001
Sugar Ray Connects With Fans Through Email and Personal Internet Radio Station Powered By Internet Radio Leader, Live365 FOSTER CITY, CA, June 28, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting community with o...
Live365 Showcases New On-Demand Audio Technology Teams With CMA For Fan Fair Promotion With Exclusive Country Celebrity Interviews and An Autographed Guitar Giveaway
June 4, 2001
Interviews Include Lee Greenwood, Tracy Lawrence, Tim Rushlow and Many Others Who Also Autographed A Guitar To Be Given Away On the site. FOSTER CITY, CA - June 4, 2001 - Live365 (www.live365.com), the world’s largest Internet broadcasting commu...
Live365 Introduces On-Demand Audio Technology to Growing Network of Professional Broadcasters
June 1, 2001
FOSTER CITY, CA, June 1, 2001 - Live365, the world’s largest Internet broadcasting community with over 35,000 Internet radio stations, today announced the launch of On-Demand Audio, a new feature that enables Live365’s growing network of professional...
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Subsequent client-rendered pages retain 34 additional original PressContact release cards across Pages 2–5; their complete title/date/link inventory is preserved in the links array below.
44 historical records
Nothing Records Launches Radio Nothing With Live365.Com
2000-11-22
Live365
nothing records announces today the launch of radio nothing. radio nothing is streaming internet radio featuring exclusive and frequently updated “playlists” programmed by the nothing collective (comp...
Internet Radio Leader Live365 to Host Live Webcast for Fourth Annual Angels on Earth Benefit Concert
2000-11-17
Live365
Live365, the world's largest Internet radio network, has announced their participation in the Fourth Annual Awards and Benefit Concert for the Angels on Earth Foundation. Live365 will webcast the all-star line-up live from the House of Blues in Hollywood, CA. The concert will feature live performances by Marino Soundwaves, led by Angels on Earth Founder and LA-based recording artist Marino.
Live365 Announces Exclusive BT Internet Radio Station
2000-10-25
Live365
1291 E. Hillside Blvd., Suite 225 Foster City, CA 94404 Contact: Deirdre Morrissey Phone: (650) 345-7400, x137 Email: pr@live365.com Rubenstein Public Relations Phone: (212) 843-9207 Contact: Jules Fe...
Vitaminic Announces Deal With Live365
2000-10-19
Live365
VITAMINIC ANNOUNCES DEAL WITH LIVE365 USERS CAN NOW CREATE THEIR OWN PERSONAL INTERNET RADIO STATIONS UTILIZING VITAMINIC’S EXTENSIVE MUSIC CATALOGUE AND LIVE365 BROADCASTING TOOLS SAN FRANCISCO (Octo...
Live365 To Work With The Offspring To Give Away One Million Dollars
2000-10-13
Live365
Live365, the world’s premier radio network, has announced their participation in a contest with alternative rock band The Offspring to give away one million dollars. Any listener who downloads the mp3...
Internet Radio Leader Live365 Announces Its Private Label Radio Services
2000-09-23
Live365
Live365, the world’s premier Internet broadcasting community, announced today the addition of a private label radio selection. This unique addition will be an alternate Web site that Live365’s commerc...
Live365 Signs Global Agreement with Nielsen NetRatings
2000-09-22
Live365
Live365, the leading global Internet broadcasting community, announced that it has subscribed to the Nielsen Net Ratings Service, the fastest growing Internet audience measurement service in the indus...
Live365 To Join Forces With Telsurf Networks, Bringing Together Internet Radio and the Telephone
2000-09-22
Live365
Live365, the world’s largest Internet radio service provider (IRSP), will announce this morning at the National Association of Broadcasters convention in San Francisco, that it will team up with TelSu...
In Milestone for Internet Broadcasting, Live365 Announces First Wireless Internet Streaming MP3 Player for Windows CE
2000-09-21
Live365
Live365, the world’s largest Internet radio service provider, announced today the world’s first wireless streaming MP3 player for the Windows CE platform. This achievement marks a significant milestone in the development of wireless technology and accentuates Live365’s success in the Internet broadcasting scene.
Live365 Joins Arbitron’s Infostream Webcast Ratings Service
2000-09-21
Live365
Live365, the Internet’s largest broadcasting community, and The Arbitron Company announced an alliance for full inclusion of Live365 online radio stations in Arbitron’s InfoStream reporting service. This makes Live365 one of the largest webcasters to have results reported by Arbitron, providing broadcast metrics comparable to conventional broadcast audience ratings.
Documents and work samples
- Case Studies
- Back to Case Studies
- Live365 Promotes John Schenk To Vice President Of Strategic Development
- Live365.com Launches The Future of Radio With Player365 Beta Testing For Pocket PC
- Live365 and Audioramp Announce Strategic Partnership
- Live365 Promotes Kathryn Daley To Chief Financial Officer
- Live365 Announces Valuable Additions To Advertising Sales Team
- Live365.com Sees Explosive Growth In 2001
- Live365 Promotes Keith Kim To Vice President Oo Marketing
- Live365.com Promotes Alan Wallace to Senior Vice President of Communications
- PenguinRadio Goes Live365
- Live365 Announces Valuable Additions To Sales Management Team
- Live365 Completes Comprehensive Report On The Internet Radio Industry: Past, Present And Future
- Live365 Appoints Salvatore Meola As Senior Vice President Of Engineering
- Live365 Offers Valentine Stations For All, From Lovers To Haters Of Love
- Live365 Joins Arbitron's InfoStream Webcast Ratings Service
- Live365 Joins Forces With Lumenati, Inc.
- Live365’s Extensive Internet Radio Station Collection Coming to 3COM® Kerbangosm Tuning Service
- Live365 Holds Most Exclusive Internet Radio Content For Holiday Season
- Live365 Appoints Seasoned Specialist Cindy Hagen as Vice President of Sales
- Live365 Announces Appointment of Heather Shaw As Director of Sales
- Keith Kim Joins Live365 As Senior Director of Marketing
- Nothing Records Launches Radio Nothing With Live365.Com
- Internet Radio Leader Live365 to Host Live Webcast for Fourth Annual Angels on Earth Benefit Concert
- Live365 Announces Exclusive BT Internet Radio Station
- Vitaminic Announces Deal With Live365
- Live365 To Work With The Offspring To Give Away One Million Dollars
- Internet Radio Leader Live365 Announces Its Private Label Radio Services
- Live365 Signs Global Agreement with Nielsen NetRatings
- Live365 To Join Forces With Telsurf Networks, Bringing Together Internet Radio and the Telephone
- In Milestone for Internet Broadcasting, Live365 Announces First Wireless Internet Streaming MP3 Player for Windows CE
- Live365 Joins Arbitron’s Infostream Webcast Ratings Service
- Live365 and I/PRO Agreement Creates Unique Audit of Frequency, Reach and Advertisers
- Live365 Announces The World’s First Wireless Internet Streaming MP3 Player For Windows CE
- Live365.com Appoints Radio Specialist Alan Wallace to Vice President of Marketing
- Number of Live365 Broadcasts Surpasses Total Number of Traditional U.S. Radio Stations