A classified archive of successful campaigns, crisis resolutions, and market dominance operations executed for the world's leading technology organizations.
RealDefen.se
Role: Strategic Communications Partner
Period / location: March 2025 - Present
Mission Objective
Driving brand visibility and thought leadership for this privacy-first cybersecurity leader through a mix of high-impact earned media and strategic corporate announcements.
Key Outcomes
Secured 'Top Workplace 2025' recognition by TopWorkplaces.com.
Launched 'RemoveMe' data privacy tool with widespread industry coverage.
Positioned CEO Gary Guseinov as a thought leader on Dark Reading and Techstination.
Announced $10 Million Developer Fund to boost cybersecurity innovation.
Platform-agnostic Web3 entertainment technology company offering brands, celebrities, artists, and IP collectors the ability to enhance, promote, license, and sell their work.
Key Outcomes
Creation of company messaging, press kit, press releases, and media databases.
Established media wire and monitoring relationships and news media relationships.
Cosmic Wire Named 'One of the 50 Smartest Companies of 2022'.
Launched Ivana Tattoo Art Metaverse and other high-profile projects.
"Alan consistently demonstrated an understanding of the technology being developed and how to promote it. He was tenacious and effective under very difficult circumstances. His recognition in the media was extremely valuable."
Founded by Danny Simmons, Russell Simmons, and Rev Run (Joseph Simmons) Rush Philanthropic Arts Foundation is a 501(c)3 nonprofit organization dedicated to providing inner-city youth with significant exposure and access to the arts.
Key Outcomes
Launched historic Hip Hop & Def Jam memorabilia auction benefiting youth arts programs.
"Across Rush Philanthropic and related arts projects, Alan consistently delivered strategic support that translated into real outcomes, including significant fundraising and stronger sponsor participation."
Period / location: Dublin, Ireland / Philadelphia, PA
Mission Objective
Managed global communications for the world's second-largest domain registry, overseeing the launch of 20+ new TLDs and the historic .AU transition.
Key Outcomes
Set a Guinness World Record for the largest zero-downtime TLD migration (.AU).
Managed the acquisition by Donuts Inc. and the launch of .GLOBAL, .PRO, and .MOBI.
Oversaw the 'DeviceAssure' security product launch to combat counterfeit mobile devices.
Directed global PR strategy across North America, Europe, and Asia-Pacific regions.
"Alan worked with me for 5 years as my corporate communications director at Afilias, handling everything from industry monitoring to releases to special press events. His deep experience and calm professionalism helped us avoid several potential difficulties. His experience in the security space was especially helpful, and his contact list is seemingly inexhaustible. Importantly, Alan would take on every job, no matter how small or large; we had a one person PR team and Alan took care of everything. He is even a great photographer! Alan is a dedicated professional who is great to work with and committed to "doing it right." I highly recommend him."
Re-launched solutions to key media and secured positive coverage to rebuild relations and drive consumer interest.
Key Outcomes
Secured coverage with Wall Street Journal Radio, PC Mag, and PC World.
Successfully re-launched 2015 solutions at CES Showstoppers and Mobile World Congress.
Drove immediate results through an increase in key media reviews.
"I have been impressed that Alan gets results beyond what I'd have imagined possible. He has an excellent contact list of friends in media and industry."
Managed global PR for major product launches and crisis communications, significantly expanding market presence and media footprint.
Key Outcomes
Spearheaded a new press outreach strategy landing top-tier coverage in Fox Business, Washington Post, and The New Yorker.
Generated nearly two million media impressions across multiple outlets.
Managed PR for Black Hat 2012 and Defcon 2012, coordinating media and speakers.
Initiated communications with BlackBerry at CTIA 2012 that led to a strategic partnership.
"While at Trend Micro, he spearheaded a new press outreach strategy that far exceeded expectations by landing numerous top-tier outlets like Fox Business, Washington Post, and The New Yorker which resulted in a total of nearly two million media impressions across multiple outlets."
Christopher BuddGlobal Threat Communications Manager
Managed communication strategies for Trustworthy Computing, Security Development Lifecycle (SDL), and Microsoft Security Response Center (MSRC).
Key Outcomes
Managed messaging and communications for Security Development Lifecycle (SDL), building industry-wide adoption.
Managed PR for RSA, Black Hat, and CanSecWest conferences.
Produced Microsoft Security Response Center (MSRC) team videos.
Averted a major PR crisis by coordinating a 30-day security update across all partners for a new product line.
"Alan and his team launched several communications initiatives that enabled us to build the reputation and adoption of the SDL across the industry... Alan was a great partner and a real communications professional."
Developed and executed comprehensive public relations plans to penetrate targeted markets and drive growth for this anti-malware solutions developer.
Key Outcomes
Given poor acceptance by media and users of the initial product, created a media strategy that changed the company from a product company to a technical support company with solid reviews and happy customers.
Created the 'Quattro' partnership for full customer support services.
Executed the viral 'Mooninite' sign raffle at RSA, called the 'best advertisement at the conference' by bloggers.
Secured extensive broadcast coverage on FOX, Telemundo, and KCOP.
"From raffling off the cartoon sign that freaked out Boston to effectively representing major vendors like Acronis, Trend Micro, and Microsoft, I can’t picture a security conference without Alan Wallace. Alan brought then-unknown Panda Software to my attention; the company has since become a major player. When Alan calls with a tip or a question, I pay attention."
ValueClick acquired MeziMedia for $352 Million in July 2007. MeziMedia was the parent company of Smarter.com, a comparison shopping search website; CouponMountain.com, the largest global online shopping coupon database; and MoreRebates.com.
Key Outcomes
Increased media coverage from 18 press mentions to 1,300 stories including (10) major TV stories, (5) Forbes articles, (3) Wall Street Journal.
Managed global announcements for US sites and Asian sites in China, Japan, and Korea.
Supervised global PR efforts traveling to company offices in Shanghai, Tokyo, and Los Angeles.
Developed company marketing and communication materials, press room, media tools, and solutions.
"Alan Wallace is a client who fully understands & appreciates the job of the PR firm, as a result Alan is a true partner in the media relations process. Alan is an industry veteran adept at developing new messages and angles to leverage with the media and a broad range of target audiences. Alan is also one of the most sincere, straight-shooting, energetic and hardworking media professionals I have ever worked with. He remains a good colleague and a great friend."
Harrison WisePresident, Wise Public Relations, Inc. & Mentor at Techstars Connection
