5th Avenue Channel Corp. (NASDAQ: FAVE) today announced the signing of an agreement with iAgency, a Los Angeles based Internet advertising agency for the development and expansion of 5th Avenue's Internet activities. The agreement provides for iAgency to develop and implement 5th Avenue's Internet advertising revenue models and the immediate and long term development of the Company's website and video viewer audience.
"Our partnership with iAgency is consistent with our strategy to become the source of choice for financial video content, which offers to the consumer personalized real-time market-oriented information and tools to help people increase their financial well-being. Our content gives them direct access to top-flight financial experts through our net-cameras and full production studios that we are placing across the country" stated Mel Rosen, CEO and President of 5th Avenue.
"Combining our innovative online promotion and community outreach techniques with our advertising consulting expertise, iAgency will play a strategic role in attracting and maintaining a highly qualified audience for NetVideoNetworks.com and its advertisers," said Tony Winders, president of iAgency.
Founded in 1995, iAgency specializes in increasing sales for its e-commerce clients and driving online audiences toward Internet content. iAgency's marketing solutions are based on a philosophy of integrated media and marketing disciplines and an understanding of how both paid and unpaid marketing, across all media, support a company's Internet business objectives.
5th Avenue Channel Corp., through its NetVideoNetworks subsidiary, is creating and aggregating television and video content available through television and in streaming on-demand form on the Internet. 5th Avenue also operates wireless cable systems in Wisconsin and Costa Rica and 5th Avenue Channel Retail, Inc. a business-to-business sales division that sells products to mass market retailers across the country.
This press release contains forward-looking statements. 5th Avenue Channel's actual results may differ materially from the results discussed, implied or forecasted in the forward-looking statements. Further information on the factors that could affect the actual results of 5th Avenue Channel Corp. are included in its Report on Form 10-K for the year ended December 31, 1998, which is on file with the Securities and Exchange Commission. 5th Avenue Channel Corp. assumes no obligation to revise or update any forward-looking statements contained in this press release.
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iAgency Contact:
Tony Winders
@iagency.com
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InterActive Agency, Inc.
http://www.iagency.com
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Santa Monica, CA 90405
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