LOS ANGELES, April 4, 2000 -- Clicksure (http://www.clicksure.com), the only global quality certification program for e-commerce Web sites that is comprehensive and independent, announced today they have retained Ruder Finn and iAgency for public relations and interactive marketing in North America.
"Clicksure's goal is to become the sign of quality on the Internet, and we are committing the resources necessary to meet that goal," Clicksure CEO Christopher Upton said. "We want online buyers -- both consumers and businesses -- to recognize that Clicksure and quality are synonymous. The Clicksure seal means a site is safe, reliable and service oriented. We are thrilled to be working with such an established and prestigious firm as Ruder Finn, in conjunction with the creative online talent of iAgency, to deliver the Clicksure message. The combination is proving to be dynamic and we're very excited to have them on our team."
"We are very happy to be representing Clicksure. They offer the e-commerce community a new standard of quality assurance and help e-merchants best protect and serve their customers in a self-regulated manner," said Craig Martin, managing director of Ruder Finn Washington.
"We are honored to contribute our Internet marketing expertise to this important e-commerce initiative," said Tony Winders, president of iAgency. "Clicksure is raising the bar for e-commerce best practices on a global level and we are looking forward to playing a vital roll in its successful roll-out in North America."
Ruder Finn and iAgency are the newest additions to Clicksure's global PR team. In order to maximize coverage in the regional press, Clicksure has hired agencies in all three countries where they currently have offices. Blitz! handles public relations in the UK, Financial Dynamics is responsible for public relations to the European financial community, and PResse was recently hired to handle public relations in Germany.
Clicksure's founders and advisory council have developed standards regarding privacy and security of data collection and transactions, customer service, site quality, and social responsibility that follow ISO (International Organization of Standardization) guidelines and principles and existing codes of practice for e-business from organizations such as the International Chamber of Commerce. The Clicksure standards create the opportunity for self-regulation by e-merchants, and provide them with a benchmark for quality so that the online shopping experience is reliable, safe and effective. In order to feature the Clicksure certification symbol, Web sites undergo rigorous testing against the Clicksure standards, and are monitored every six months to ensure all criteria continue to be met. Clicksure has offices in Washington, D.C., LA, and worldwide.
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iAgency Contact:
Larry Richard
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InterActive Agency, Inc.
http://www.iagency.com
2701 Ocean Park Boulevard, Suite 201
Santa Monica, CA 90405
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