Crisis and reputation communications when the record is moving fast
PressContact helps technology companies respond to incidents, damaging coverage and public scrutiny with clear facts, prepared spokespeople and disciplined media communication - then build a credible record for recovery and trust afterward. Support can include holding language, stakeholder FAQs, reporter response, executive preparation and a longer-term reputation plan.
Could we talk this week?When should a company hire crisis communications support?
A crisis creates two communications problems at once: people need accurate information now, and the public record may shape trust long after the first response. A credible response needs facts, ownership and a plan for what happens next.
What does crisis and reputation communications include?
- First-response communications and holding statements
- Reporter, customer and stakeholder response
- Executive and board messaging
- Reputation recovery and record correction planning
Relevant experience
October 2026 Resecurity case study: 25 stories ran in 48 hours; 21 named Resecurity and 14 credited its research by name. Source
Trend Micro case study: global product, security and issues communications. Source
How does crisis communications support work?
I help organize communications around confirmed facts, clear owners, approval paths and the audiences that need accurate updates. The work may include a holding statement, reporter response, executive preparation, stakeholder FAQs and a longer-term plan for rebuilding credibility. I do not promise removal of coverage or control a publisher's editorial decision.
The first 30 days
- Days 1–5: map the facts, stakeholders, response team, approval path and immediate questions from reporters or customers.
- Days 6–15: prepare holding language, executive talking points, FAQs and a response process that can be updated as facts change.
- Days 16–30: review the public record, refine outreach and establish the next communications rhythm for recovery and trust-building.
Questions about crisis and reputation communications
Do you provide legal or technical incident-response advice?
No. I work alongside legal, security and technical teams to turn confirmed facts and approved decisions into clear communications. Counsel and incident-response leads remain responsible for their areas.
Can you help before an incident happens?
Yes. Preparing the fact sheet, approval path, holding statement and spokesperson process before an incident reduces avoidable delay when a reporter or stakeholder asks for an answer.
Can you repair a company's online reputation?
I can help assess the record, correct inaccurate information where appropriate, prepare credible responses and build a longer-term communications plan. I cannot promise that a publisher or search engine will remove content.
What kinds of companies do you support?
The focus is AI, cybersecurity, infrastructure, privacy and other technology companies dealing with incidents, difficult coverage, executive issues or market change.
Connected services
Fractional communications support · Executive media training · Cybersecurity PR · Breach and incident communications · PR for AI companies · Data center communications · Crisis communications · Threat research PR · Public company PR · Executive communications · US market entry PRAbout the practitioner
Wm. Alan Wallace
Wm. Alan Wallace is a public relations and communications professional and former iAgency CEO. He works with AI, cybersecurity, infrastructure and privacy companies on positioning, media relations, executive communications and crisis response.
About Wm. Alan Wallace