Professional References

To Whom It May Concern:

I met Alan Wallace after reading some of his visionary comments about Public Relations at the dawn of the internet era.

We have never worked together, but I do know he understands the future of his business like few others.

Sincerely,

James B. Rogers, Jr. - Chair of Rogers Holdings

I have known Alan Wallace for more than 20 years and have worked with him on multiple projects in the arts and entertainment space. I first met Alan through my younger brother, Joseph "Run" Simmons of the iconic rap group Run-DMC, where Alan supported marketing and strategic planning in the group's early years.

When I launched the Rush Philanthropic Arts Foundation, Alan volunteered pro bono to help develop sponsorship strategy for our annual "Art for Life" fundraiser in the Hamptons. He helped identify and target sponsors, build our pitch deck, and structure sponsorship levels and benefits. His contributions helped us secure hundreds of thousands of dollars for Rush over the years.

Alan later supported marketing and outreach for my HBO series Def Poetry, and more recently has assisted with fundraising for our Philadelphia gallery and support for Def Poetry reunion concerts. He has also documented many events as a photographer.

Alan is highly capable, reliable, and effective. I recommend him without hesitation.

Best regards,

- Danny Simmons, Rush Philanthropic Arts Foundation

I have worked with Alan as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company.

I first worked with Alan at Resecurity involving PR in 2024. We brought him back in 2026 to lead media outreach for a joint takedown with Microsoft’s Digital Crimes Unit. He coordinated with Microsoft’s communications team, timed our outreach around their announcement, and worked with me on messaging in my role as spokesperson. There was no press release - he pitched reporters directly and knew whom to contact and when.

Alan knows the cybersecurity press, gives straight answers, and gets on with the work. If you’re hiring someone to lead communications for a security company, I’d recommend talking to him.

Research: Exposing Fox Tempest: A malware-signing service operation

Alan has handled media relations for AquiPor since early 2026, and he's the kind of PR partner a deep-tech startup needs. He doesn't just send pitches. He learns the science, builds targeted lists across trade, environmental, and regional press, and makes sure every number we put out matches our third-party test data. For us, that discipline paid off.

Alan is direct, fast, and honest, even when the honest answer isn't the one you want. If you are trying to reach serious editors, I'd recommend him without hesitation.

I had the pleasure of working with Alan when Datavault AI was a client, collaborating on corporate announcements and outreach to key media. Alan energized the team and fostered teamwork, engaging ICR as a partner.

Alan brought experience and sound judgment that helped clarify priorities, strengthen messaging, and make collaboration more effective. Having a partner inside the company who provides clear direction and works well with outside advisers makes a real difference.

Given the opportunity, I would welcome working with Alan again.

My first corporate job was working at Panda Software. I was in the Shipping Department and recall Alan coming into the office requesting media kits or CDs to be mailed out. Alan saw skills in me, something I didn’t even know I had. The opportunity presented and I was offered a position in the marketing department. Alan coached and mentored me along the way. He was a well-known and respected publicist. He introduced me to some very important key players in the tech and music industry. We traveled for media tours and events with the CEO or CTO for media tours or cybersecurity events where he would introduce me to our key media. He even prepared me for a live interview on Telemundo. Alan had high expectations and I learned a lot from him. For that I’ll forever be thankful. I’ve had the opportunity to work with him and report to him for two jobs; Panda Software and CyberDefender. I would love to work with him again If the opportunity is presented. It’s been over twenty years and we still keep in touch and speak regularly. I’ve called him many times seeking advice because I value his opinion.

I have had the pleasure of knowing Alan since his time at Live365, at which time, he played a crucial role in elevating them to become the number one internet radio network.

When our company needed communications and media relations expertise for our consumer brand, Music Daily, Alan was the first person we turned to and, in fact, invited him to join our board of advisors. He has proven to be an invaluable asset ever since.

Alan swiftly and skillfully developed comprehensive communications plans and strategies for us, contributing significantly to our success. Beyond that, he has offered valuable insights into various other aspects that have positively impacted our company’s value and opportunities for revenue growth. This includes his evaluation and selection of our CRM, data sourcing and marketing automation. His creativity, analytical mindset, and strategic approach have made a remarkable difference – he simply gets things done.

If you need further information, please don’t hesitate to reach out.

Alan is a fantastic Public Relations expert, who will go to great extend to help his customers. His personal network with members of the technology press is impressive and his ability to get the right story in front of the right journalist is hard to match.

Alan is a great communications executive who is easy to work with and very effective in his this role. He understands customer's needs well and gives 100% to helping them meet their objectives and needs.

Alan is the PR pro's pro. He is well connected, handles strategic communications initiatives combined with the tactical efforts that garner good coverage. He is an asset to any organization.

Alan and I worked together in a journalist-comms capacity for several years. He was a pleasure to work with. He always responded promptly to my inquiries and more often than not with the in-depth information I needed for my articles. He'd make an excellent addition to any comms team.

Alan worked with me for 5 years as my corporate communications director at Afilias, handling everything from industry monitoring to releases to special press events. His deep experience and calm professionalism helped us avoid several potential difficulties. His experience in the security space was especially helpful, and his contact list is seemingly inexhaustible. Importantly, Alan would take on every job, no matter how small or large; we had a one person PR team and Alan took care of everything. He is even a great photographer! Alan is a dedicated professional who is great to work with and committed to "doing it right." I highly recommend him.

Roland LaPlante, CMO, Afilias, Inc.

Alan is the consummate professional. I have know him for many years throughout his career and our paths have crossed many times. I have always found him to be professional, knowledgeable and a great out of the box thinker that gets things done. I would highly recommend him as I believe he would be a tremendous asset and add true value to any corporation.

Working with Alan from the agency side is seamless. As a client, Alan is a master at developing a "one team" concept. It's hard to tell where the client team ends and the agency team begins. We always felt like true partners, and information flowed the moment Alan received it from either the product team or the C-Suite. It made our jobs very easy as we were always working with up-to-date information. Alan was our compass on measurement as well. We knew exactly what success needed to look like at the onset. If goals or needs changed mid-journey, we easily shifted course as we were alerted immediately. The same with budgets. Very transparent, and we knew what we had to work with and where the priorities stood.

We’ve worked at ShowStoppers with Alan for decades. His network of journalists, startups and industry leaders is broad, deep, professional. Several companies exhibited to meet the press – Acronis, Affilias, Trend Micro, Microsoft. Each time, Alan focused on the strategy -- how AND why to pitch those companies in unique ways that created more opportunities for news coverage, more product reviews, more executive interviews. That expertise, that ability to think, to see what might be possible, is rare – and unexpected. Beyond that, he’s a terrific human, passionate about photography, with great stories to tell about Merle Haggard and Willie Nelson, and immensely proud of his son. Put him to work.

Among the most knowledgeable PR pros I've had the pleasure of working with. As a client of mine for two years, Alan demonstrated he knows ins-and-outs of the industry like nobody's business. With solid experience and an array of skills, he can truly take a Comms department to the next level. Highly recommended!

Alan is the consummate professional. A strong strategist, seasoned writer, and is passionate about his work. He hired my firm for an Afilias project in China and partnering with him was a pleasure. I also appreciate his sense of humor.

Alan is the real deal. A professional PR person who knows how to work well with journalists every step of the way.

I have known Alan Wallace for nearly 30 years. He is a fantastic human, a great entrepreneur, and a solid communications executive. He's helped me over the years numerous times personally & professionally and I look forward to working with him again!

When Alan and I were in the Trustworthy Computing group at Microsoft, I led the Security Development Lifecycle (SDL) engineering team and Alan was responsible for PR and communications for SDL. Alan and his team launched several communications initiatives that enabled us to build the reputation and adoption of the SDL across the industry.

During the period when I worked with Alan, my team created guidance and tools to enable organizations outside of Microsoft to adopt the SDL and Alan's team created communications initiatives that enabled us to "get the word out" to the industry through the worldwide trade press. We got a lot of press coverage as a result of those initiatives and that coverage translated to downloads of our tools and to guidance and industry acknowledgement of the SDL as a leadership initiative.

Alan was a great partner and a real communications professional. He was a pleasure to work with.

I worked directly with Alan in the Trustworthy Computing Division at Microsoft for approximately 18 months. During that time, Alan demonstrated deep knowledge of Public Relations, media and broadcast, across an array of subject matter areas, including cybersecurity and consumer technology.

Alan's industry knowledge, combined with a deep passion for technology, enabled Alan to make great contributions to Microsoft's efforts to build trust with the industry. It was a pleasure to work with Alan, who brings humility and a great sense of humor to the job. I can confidently recommend Alan to any employer that values people who are willing to work hard, who are passionate about the work they do, and have years of solid experience.

I had the extreme pleasure of working with Alan on at least two occasions. First, Alan served as a guest expert and pioneer in the field of Music & Technology for the Emmy winning TechTV music series "AudioFile", a passion project for Microsoft founder, Paul Allen, where Alan highlighted innovations as they pertained to the music industry. In fact, I credit Alan's work with Live365.com with helping to move the needle as the music industry moved into the digital age. I had a second occasion to work with Alan indirectly when he hired me to produce a series of interviews with iCANN President and CEO, Paul Twomey. Alan conceived the idea for the interviews in order to highlight some of the groundbreaking initiatives his client was introducing. I would welcome the opportunity to work with Alan again and recognize him as a change-maker.

Alan Wallace is a terrific writer, storyteller and top drawer publicist. As a long time journalist, I've worked with many, many PR people over the years in various capacities. Alan was among the finest. So, fine, in fact, that I ended up hiring him at aNewDomain Media for a long stint. He is quite brilliant and did an extraordinary job with the early planning of BreakingModern, the content marketing site aNewDomain did for HTC.

Hire him! Call me or contact me at gina@ginasmith.com with any questions!

Sincerely,

Gina Smith | ginasmith.com | aNewDomain.net | 415-786-8603

Alan is one of the few communicators you come across who understand the technology her represents at the core level. Alan was my client for only a year or so, but he manages the expectations or an agency team well and uses resources in a very efficient manner.

Our agency was hired for a Seattle based promotion right before the busy 2013 Holiday season. We knew we needed an on-the-ground expert who could leverage local connections for our client's program in order to be 100% successful. Alan was just that person - a Seattle guru, an organized champion of our client's program, and an amazing partner to help us execute everything from gift wrapping presents to awarding winners via a unique technology platform.

We needed a team of 20, and I chose Alan to lead this team for his agency management experience and his ability to direct and lead a team. He also scoped out locations and helped manage visits for our teams to the headquarters for Boeing, Starbucks, T-Mobile and others.

The client was very happy and the campaign was very successful.

Alan was a key reason we were successful with this campaign as we are already looking to find more ways to use him again.

I've had the pleasure of working with Alan since 2008 both at Microsoft and at Trend Micro.

Alan combines his keen understanding of media from working in it himself with his passion for technology and security. Together they make him a great communicator around the true value of technologies.

He also has a gift for PR strategy and planning. While at Trend Micro, he spearheaded a new press outreach strategy that far exceeded expectations by landing numerous top tier outlets like Fox Business, Washington Post and The New Yorker that resulted a total of nearly two million media impressions across multiple outlets.

Alan is also a great person to work with: he's always happy to help and give advice with good humor, warmth and humility.

I highly recommend him and his work.

I have worked with and around Alan for more than two decades. He is one of the most strategic and entrepreneurial PR and marketing communications professionals that I have ever known. I have been impressed that Alan gets results beyond what I'd have imagined possible. He has an excellent contact list of friends in media and industry. When I need PR advice, I call Alan.

Alan worked with me at Trend Micro and was very knowledgable and extremely influential in getting PR and Social Media working together to amplify product launches, product promotions, market penetration, and even worked together to manage crisis communications and competitive marketing campaigns. If I had the chance to work with Alan again anywhere I would do so in a heartbeat. He knows what he's doing!

Alan is that rare PR professional who is very aware of his company's business model, and strives to expand his company by means outside of just PR. Case in point, he met with me and we collaborated on a program to tether premium tech support subscriptions to the sale of CyberDefender's software. His persistence internally led ultimately to Cyber's most successful program ever, so much so that they altered their business model to focus on premium tech support, with software in a secondary role. This was a significant win-win for our companies, and would not likely have happened were it not for Alan's vision and persistence. I'd love to work with him again!

Alan is sharp, persuasive, committed, focused and a really nice person. We worked together on strategic and tactical activities of interest to his company and mine and sometimes to both. In all instances Alan asked the right questions and delivered great advice. I would hire him if the right opportunity arose.

I've worked with Alan on products from several clients of his, most memorably Panda. Panda had no presence or mindshare in the US before Alan's excellent work bringing it to the attention of the US trade press.

I spend all day bombarded by requests from PR and "managing" them, but I welcome Alan's calls and e-mails. I always get value out of them.

Alan did an outstanding job of getting press buzz for SOS when we launched our partnership with Cyberdefender.

Alan has a background somewhat similar to mine in PR/Broadcasting, and Alan has the right attitude and skills.

I can make no better recommendation to say that I have asked and followed his advice on several occasions.

Herb Kraft

This recommentation is difficult to write becuase LinkedIn asks you which company the person you are recommending was at when you worked with them. This implies that you meet a person at a job and never encouter them again. I've worked with Alan multiple times.

I first met him while he was at iAgency, a firm he founded. It's very concept was years ahead of it's time. I then worked with him when he was Live365, and then again at Panda Software.

He is knowledgeable, competant and probably has the best contact list of anyone I've ever met. This is not just any ordinary list, these are influential people who he can go to and who go to him.

He understands his mission and is able to put all the pieces together to get his message out broadly.

On a personal level, I still count on his advice and hope to have the opportunity to work with him again.

Alan is one of my most cherished business associates.

Alan's dedication to excellence in publicity played a key role at Panda Software.

Alan has a wide network of media contacts, which kept Panda's name firmly entrenched in the consumer mind. The press he generated provided an abundance of incoming traffic to our website, which pushed our page rank and incoming links ever higher.

The result was less money was needed to be spent on traditional advertising with no loss of revenue. Panda won big. I am sure whatever company Alan is involved with can look forward to a similar experience.

“Alan is a client who fully understands & appreciates the job of the PR firm, as a result Alan is a true partner in the media relations process. Alan is an industry veteran adept at developing new messages and angles to leverage with the media and a broad range of target audiences. Alan is also one of the most sincerest, straight-shooting, energetic and hard working media professionals I have ever worked with. He remains a good colleague and a great friend.”

Alan was great at live365.com and works hard for the industry to get it to the next level. I'm already impressed with his work at Panda Software.