Herring on Hollywood - Convergence: Deal With It
What this release is about: Red Herring announces herring on hollywood, delivering strategic entertainment marketing and public relations for major media brands.
SANTA MONICA, CA (July 16, 1999) -- Digital technology has made it easier for the global entertainment oligopoly to create entertainment and to more effectively push its content to a worldwide audience. But at the same time, digital technologies - especially the Internet — have radically altered distribution models; created tensions between the entertainment, computer, and telecom industries; facilitated new competition in brand recognition; made copyright laws almost irrelevant; and thrown reta