Afilias & .ORG infrastructure communications
PressContact supported Afilias communications around internet infrastructure, registry operations and the .ORG transition. The work combined senior counsel, agency coordination and a public record designed to stay useful after the announcement cycle.
Make the important part understandable.
The communications problem was larger than a single announcement. Afilias needed technical infrastructure work explained for registrars, partners, media and wider internet audiences while multiple markets and approval paths stayed aligned.
A communications system, not a single announcement.
Translate registry and infrastructure detail into a clear reason the transition mattered, with separate language for technical, commercial and public audiences.
Connect the communications plan to agency partners, regional stakeholders, executive approvals and the timing of public announcements.
Maintain a searchable archive of official announcements so the program remains legible to journalists, partners and future communications teams.
Read the underlying record.
The modern summary is an entry point, not a replacement for the historical source archive.