SERVICES / CYBERSECURITY PR
CYBERSECURITY PR THAT MOVES MARKETS
Security buyers read Dark Reading, not TechCrunch. Journalists covering your space know the difference between a real threat and a marketing headline. PressContact brings 20+ years of in-house security industry experience to every campaign - no learning curve, no generic playbooks.
WHY CYBERSECURITY PR IS DIFFERENT
Cybersecurity is one of the most competitive and technically demanding categories in technology PR. The journalists who cover it - at WIRED, The Register, CyberScoop, Krebs on Security, Dark Reading - are deeply technical. They can spot a vague claim in a press release immediately, and they will not cover it.
Generic PR agencies treat cybersecurity like any other tech vertical. They pitch the wrong outlets, use jargon incorrectly, and miss the editorial angles that actually drive coverage. The result is wasted budget and zero placements.
PressContact was built specifically for this space. Alan Wallace spent years inside Microsoft's Trustworthy Computing Division, Trend Micro's global communications team, and Panda Security's corporate communications function before founding PressContact. That background means we understand how security products work, how threat intelligence is reported, and how to position a security company credibly against well-funded competitors.
We know which journalists cover which beats, what they need to write a story, and how to get your executives in front of the right analyst at the right time. That institutional knowledge is not something a generalist agency can replicate.
CAPABILITIES
- Tier-1 Media Placement Strategy
- Security Journalist Relationships
- CVE & Vulnerability Disclosure PR
- Analyst Briefing Coordination
- Product Launch Campaigns
- Threat Intelligence Storytelling
- Executive Thought Leadership
- Conference & Event PR
- Award Submission Programs
- Competitive Positioning
WHAT WE DELIVER
Every engagement is measured against concrete outcomes - not activity metrics. Here is what a PressContact cybersecurity PR program produces.
Tier-1 Media Coverage
Placements in The Wall Street Journal, New York Times, WIRED, TechCrunch, Dark Reading, Krebs on Security, and CyberScoop - outlets that move markets and influence buyers.
Message Precision
Security buyers are sophisticated. We craft technically credible messaging that resonates with CISOs, security architects, and IT decision-makers without losing the business narrative.
Analyst Influence
Structured briefing programs with Gartner, Forrester, IDC, and independent analysts that build category credibility and support sales cycles.
Global Reach
Coordinated campaigns across North America, Europe, and Asia-Pacific, with regional media relationships built over 20+ years in the security industry.
Measurable Results
Monthly reporting on tier-1 placements, share of voice, message pull-through, and media-driven pipeline impact - not vanity metrics.
Content That Converts
Press releases, bylines, white papers, and executive commentary that serve both media relations and demand generation goals simultaneously.
TRACK RECORD
Results from 20+ years working inside and alongside the world's leading security companies.
Front-page New York Times placement for Trend Micro
Transformed Panda Security brand ranking from #12 to #4
Managed communications for the largest internet domain migration in history at Afilias
Senior PR roles at Microsoft Trustworthy Computing Division, Trend Micro, and Panda Security
Named to Cybersecurity Ventures 2025 Industry Experts List
Current clients include RealDefense, Resecurity, and RunSafe Security
Get Cybersecurity PR That Moves the Needle
Tell us about your product, launch timeline, or current PR challenge. We'll respond within one business day.