Trusted by Security Leaders
TACTICAL CAPABILITIES
Comprehensive communications support designed for the speed and complexity of the cybersecurity industry.
Crisis Communications
Rapid response protocols for data breaches, vulnerabilities, and executive issues.
Global Media Relations
Securing coverage in top-tier business and technology publications worldwide.
Product Launches
Go-to-market strategies that cut through the noise and drive adoption.
Analyst Relations
Building influence with Gartner, Forrester, and IDC to validate your technology.
Thought Leadership
Positioning your executives as industry visionaries through bylines and speaking.
M&A Communications
Strategic messaging for acquisitions, funding rounds, and exits.
INDUSTRY ENDORSEMENTS
Trusted by executives at the world's leading technology companies.

"Alan worked with me for 5 years as my corporate communications director at Afilias, handling everything from industry monitoring to releases to special press events. His deep experience and calm professionalism helped us avoid several potential difficulties. His experience in the security space was especially helpful, and his contact list is seemingly inexhaustible. Importantly, Alan would take on every job, no matter how small or large; we had a one person PR team and Alan took care of everything. He is even a great photographer! Alan is a dedicated professional who is great to work with and committed to "doing it right." I highly recommend him."

"When working with Alan it's seamless from the agency side. It's hard to tell who's on the client side and who's on the agency as he builds 'one team.' We always felt like true partners and information flowed the moment Alan received it from either the product team or the C-Suite. It made our jobs very easy as we were always working with up-to-date information. Alan was our compass on measurement. We knew exactly what success needed to look like at the onset. If goals or needs changed mid-journey, we easily shifted course as we were alerted immediately. The same with budgets. Very transparent, and we knew what we had to work with and where the priorities stood."

"Alan Wallace is a terrific writer, storyteller, and top-drawer publicist. As a long-time journalist, I've worked with many PR people over the years in various capacities. Alan was among the finest. So, fine that I ended up hiring him at aNewDomain Media for a long stint. He is brilliant and did an extraordinary job with the early planning of BreakingModern... Hire him!"

"I have worked with Alan Wallace as a client and a colleague in various capacities since 1995 and have found him to be a highly regarded communications professional which I hold in the highest regard. Alan is one of the best (if not the best) marketing and public relations executives in any technology company."

"I've had the pleasure of working with Alan since 2008 at Microsoft and Trend Micro. Alan combines his keen understanding of media from working in it himself with his passion for technology and security... While at Trend Micro, he spearheaded a new press outreach strategy that far exceeded expectations by landing numerous top-tier outlets like Fox Business, Washington Post, and The New Yorker..."

"When Alan and I were in the Trustworthy Computing group at Microsoft, I led the Security Development Lifecycle (SDL) engineering team. Alan was responsible for PR and communications for SDL. Alan and his team launched several communications initiatives that enabled us to build the reputation and adoption of the SDL across the industry. During the period when I worked with Alan, my team created guidance and tools to enable organizations outside of Microsoft to adopt the SDL and Alan's team created communications initiatives that enabled us to "get the word out" to the industry through the worldwide trade press. We got a lot of press coverage as a result of those initiatives, and that coverage translated to downloads of our tools and to guidance and industry acknowledgment of the SDL as a leadership initiative. Alan was a great partner and a real communications professional. He was a pleasure to work with."

"Alan is an exceptional marketer who stops at nothing to ensure that his company achieves top status. I have seen him perform on multiple levels - as manager, media relations specialist, and industry expert. His managerial skills are flawless. Alan has the ability to manage an internal staff as well as a contracted agency - he is extremely dedicated and thorough, and ensures that tasks are completed successfully. Alan understands the media's needs and possesses the tenacity necessary to persuade them to write about the products, technology and company, and further stays close to the journalists to ensure follow up on all new developments. He is relentless. His command of technology is unprecedented - Alan understands technology behind services and products being offered - both for consumer and commercial use. It is with this knowledge base that he is able to successfully & accurately act as a liaison between the company and the consumer. Alan's presentation skills are unmatched in the industry - he is able to engage an entire room and personalize his discussion accordingly. He is a dedicated and accomplished professional. I recommend Alan Wallace for a senior-level managerial marketing position."
Aryn Lieberman
SVP - Media Director
Rubenstein Public Relations

"It's been an honor to get to know Alan Wallace both professionally and personally since I began as Business and Media Editor for Gavin Magazine in March 2001. Having come from a communications background (both in-house at a technology start-up and at several agencies including Fleishman-Hillard and Fitzgerald Communications) I feel I have ample expertise on the art and craft of communications to make critical judgements. That established, I must convey to you the extraordinary level of professionalism I've experienced in Alan's work with me. As a reporter, I rely heavily on my communications counterparts to respond quickly and accurately to my inquiries, and in every instance, Alan delivered above and beyond the ordinary "I'll get right back to you." In a sense, he spoiled me, because few others attain that capacity to super-serve the ornery characters we have among us in the media. I've seen the fruit of his labor on TechTV, CNN, NPR, CNNfn and a host of consumer and business print publications. Through our nearly weekly telephone and email interactions, I learned that Alan is more than an outstanding professional, but a friend whom I greatly respect."
Doug Wyllie
Business & Media Editor
GAVIN Magazine

"I worked directly with Alan in the Trustworthy Computing Division at Microsoft... Alan demonstrated deep knowledge of Public Relations, media and broadcast... I can confidently recommend Alan to any employer that values people who are willing to work hard, who are passionate about the work they do, and have years of solid experience."

"How do you *do* that? How do you generate so much publicity and attention? Suddenly you guys are the most noticeable players in the space. Congratulations on the big impact you've had."
Jesse Berst
Editorial Director
ZDNet AnchorDesk

"Alan and I worked together in a journalist-comms capacity for several years. He was a pleasure to work with. He always responded promptly to my inquiries and more often than not with the in-depth information I needed for my articles. He'd make an excellent addition to any comms team."

"We've worked at ShowStoppers with Alan for decades. His network of journalists, startups and industry leaders is broad, deep, professional... That expertise, that ability to think, to see what might be possible, is rare - and unexpected. Put him to work."

"Among the most knowledgeable PR pros I've had the pleasure of working with. As a client of mine for two years, Alan demonstrated he knows ins-and-outs of the industry like nobody's business. With solid experience and an array of skills, he can truly take a Comms department to the next level."

"Alan Wallace is one of those rare people that has a deep understanding of how radio operates and what is required to be successful in today's music scene... His background and track record make him a valued member of any winning team."
Dave Sholin
Broadcasting & Music Industry Veteran

"Simply, Alan gets it and delivers quickly and effectively. He is creative, strategic, resourceful and acts with sound judgment. I'm sure about now you've wondered about his weaknesses. I haven't found any."
Steve Smith
Principal
Smith Public Relations

